Zappos.com’s April Fools’ Day Joke: All Refunds To Be Issued in BTC

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It’s the first of April, and while I don’t particularly care to spend an hour making up a story that will probably fail to make you laugh, I leave the deed to Zappos.com, who’s April Fools’ Day joke is worth mentioning.

Just in case you’ve been living under a rock, Zappos.com is a huge online shoe and clothing store.

The company posted a breaking news story that may appeal to bitcoin fans: The company says it’ll be issuing refunds for returns in bitcoin.

CEO Tony Hsieh broke the news in front of the company’s Customer Loyalty Team to silence and a few coughs. One employee jumped up in excitement, realizing his digital currency would finally prove to be valuable and not just a hobby as his mom told the neighbors.

Now laugh. Laugh now! It’s supposed to be funny (even though I’m writing this with a straight face, I think it’s clever).

Company CEO Tony Hsieh even went so far as to announced the news on video. Because… April Fools’ Day. Cue the “this is actually good news” proclamations.

It is nice to see they have a sense of humor. You can read the full “announcement” here.