International cryptocurrency payments platform GoCoin has announced a strategic merger with a cryptocurrency-based e-commerce company Ziftr. With this merger, both the companies will aim to increase mainstream acceptance of virtual currencies.
CEO and Founder of GoCoin, Steve Beauregard said that Bitcoin is facing a major adoption problem.
“Loyalty points play a key role in a consumer’s choice of payment method, and with the ziftrCOIN loyalty platform integrated into the ziftrWALLET, I believe we can finally give consumers the right experience to choose digital currencies over cards at checkout.”
ziftrCOIN is a digital coin designed to push more consumers to start using cryptocurrency as a mode of payment. ziftrWALLET is a mobile cryptocurrency wallet which combines the security of a desktop wallet with the speed of a cloud-based wallet.
Ziftr anticipates that its merger with the world’s leading cryptocurrency transaction platform will empower it to offer highly lucrative incentives to customers, increasing the probability that their next purchase is via cryptocurrency and not fiat cash.
But even with low-cost benefits, Bitcoin and other cryptocurrencies haven’t really been able to gain traction from consumers worldwide. Most fear that Bitcoin is too volatile for them while another big section expects them to be regulated first.
GoCoin is the only major payments processor dealing in Bitcoin, Litecoin, Dogecoin, and Tether. The Steve Beauregard-led company recently partnered with Lionsgate Films to become their Bitcoin payments processor. The world’s leading platform lends its services to over 7,500 merchants.
The cryptocurrency company has been rolling out incentive-based offerings to boost mainstream adoption of the digital currencies. Combining ziftrCOIN, ziftrWALLET and ziftrSHOP, the company has created an easy-to-use platform called ziftrVERSE. ziftrSHOP is an online marketplace featuring tens of thousands of merchants and millions of products to choose from.
Ziftr recently launched ziftrPAY, a cryptocurrency and credit card payment platform.