Yi He, a renowned cryptocurrency evangelist and OKCoin’s co-founder, today joined Binance.

Binance is a new Shanghai-based digital asset exchange overarched by Changpeng Zhao’s Beijie Technology. It has been amazingly appreciated by the crypto-community for offering zero-fee trading and surprisingly faster processing speeds of up to 1.4 million transactions/second. And now with Yi He holding an important position in the company, Binance has already been bringing upside momentum to the value of its in-house token, BNB.

Yi He is indeed one of the most respected and influentials persons in the Chinese Internet industry. Her involvement in OKCoin as a co-founder and the vice president until 2015 prompted the Bitcoin company to reach its prime. It was under her watch when OKCoin’s market share in the Chinese market jumped to 60%. During the same period, she was also interviewed by many mainstream media channels.

That being said, the Chinese cryptocurrency market can expect the same performance from Binance in the near-term future.

Upon leaving OKCoin at the end of 2015, Yi joined Yixia Technology, a 20billion RMB company, as their Vice President where she skillfully supervised the company’s and its subsidiaries’ product management and marketing operations. Yixia Technology has now become the leading company in Chinese mobile video market. Its famous products include Miao Pai, Xiao Ka Xiu, and Yi Zhi Bo.

The very next year, in 2016, Yi launched “Yi Zhi Bo”, a China-based live broadcasting platform which turned out to be the biggest broadcasting startup that same year.

Yi’s statements from her latest blog post reflect her commitment to the cryptocurrency industry as a whole. A translated excerpt:

“Cryptocurrency is known for more and more people now, and the whole blockchain asset industry has completed the whole translation from trading to application. The government of Japan has admitted the legalization of Bitcoin as a payment method. Australian Securities Exchange is considering use blockchain instead of clearing and settlement system; Ethereum introduced smart contract and open-source underlying system. This world is crazier than what you think, and I am part of this crazy world. Therefore, I would like to go back to my battlefield, join Binance, in order to complete my mission.”