Leading French professional football club Paris Saint-Germain (PSG) has partnered with blockchain startup Socios.com to enrich the club’s interaction with its fans through a tokenized voting platform. The current French Ligue 1 champions joined the project as part of a broader strategy to integrate distributed ledger technology in business operations and relationship with fans.
PSG Partners With Socios As Part of Broader Strategy
PSG fans will be given a direct voice in some of the club’s decisions through mobile voting and polling platform as well as being granted access to exclusive rewards, content, and experiences. Socios.com has become the official branded cryptocurrency partner of Paris Saint-Germain and will help the club leveraging the technology in a number of fronts, including fan engagement.
The club’s Fan Token will be listed on the platform. The platform will use chiliZ tokens, developed by Socios founder and former gambling site-operator Alexandre Dreyfus.
“We admire the Club’s vision in being the first club in world football to adopt this new technology and set a new standard in fan engagement.” Socios.com will create a new connection between Paris Saint-Germain and its global fanbase, helping the club to integrate blockchain technology as part of its fan engagement strategy.”
PSG fans will be able to buy, trade and execute voting or ‘crowd-manager’ rights for their team. The French club is reportedly the first to join the platform, but Socios will soon announce more. The company aims to connect the 4 billion football fans worldwide to the 1000 UEFA clubs and 2000+ professional football teams in existence through its mobile solution.
Paris Saint-Germain intends to use the platform to give greater voice to its fans throughout the season as well as to innovate its business strategy, Chief Partnership Officer Marc Armstrong said.
“Always at the forefront of digital innovation, Paris Saint-Germain is determined to leverage the opportunities that cryptocurrency can provide. This revolutionary technology will have an important impact on the Club’s overall business strategy and the way we engage with our fanbase. We are very pleased to welcome Socios.com in the Paris Saint-Germain family.”
By using the Socios platform, elite football clubs are able to better manage the desires and needs of their large fan bases. For example, Real Madrid and FC Barcelona have 90,000 and 145,000 fans, while FC Bayern Munich has 290,000. Even a smaller league like Portugal’s Liga NOS has an impressive number of fans: SL Benfica and Sporting CP have 184,000 and 160,000, respectively.
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