NewsBTC
No Result
View All Result
  • Cryptocurrency News
    • Bitcoin News (BTC)
    • Ethereum News (ETH)
    • Ripple News (XRP)
    • Shiba Inu News (SHIB)
    • Cardano News (ADA)
    • Dogecoin News (DOGE)
    • Solana News (SOL)
    • Litecoin News (LTC)
    • Avalanche News (AVAX)
    • Polygon News (MATIC)
  • Crypto Prices
    • Binance Coin (BNB) Price
    • Bitcoin (BTC) Price
    • Cardano (ADA) Price
    • Chainlink (LINK) Price
    • Dogecoin (DOGE) Price
    • Ethereum (ETH) Price
    • Litecoin (LTC) Price
    • Polkadot (DOT) Price
  • Crypto Resources & Directory
  • All Crypto
  • Play GamesTry
  • CasinosTry
Breaking News: Bitcoin Hits ATH Of $112,000, Expert Predicts Rally Is Just Beginning
  • Cryptocurrency News
    • Bitcoin News (BTC)
    • Ethereum News (ETH)
    • Ripple News (XRP)
    • Shiba Inu News (SHIB)
    • Cardano News (ADA)
    • Dogecoin News (DOGE)
    • Solana News (SOL)
    • Litecoin News (LTC)
    • Avalanche News (AVAX)
    • Polygon News (MATIC)
  • Crypto Prices
    • Binance Coin (BNB) Price
    • Bitcoin (BTC) Price
    • Cardano (ADA) Price
    • Chainlink (LINK) Price
    • Dogecoin (DOGE) Price
    • Ethereum (ETH) Price
    • Litecoin (LTC) Price
    • Polkadot (DOT) Price
  • Crypto Resources & Directory
  • All Crypto
  • Play GamesTry
  • CasinosTry
Bitcoin News
No Result
View All Result
Breaking News: Bitcoin Hits ATH Of $112,000, Expert Predicts Rally Is Just Beginning

Crypto May Be Nike’s New Digital Business Strategy To Stay On Top

Samuel Wan
Samuel Wan
6 years ago
2 mins read

Reason to trust

Strict editorial policy that focuses on accuracy, relevance, and impartiality
Created by industry experts and meticulously reviewed
The highest standards in reporting and publishing
How Our News is Made

Strict editorial policy that focuses on accuracy, relevance, and impartiality

Ad discliamer

Morbi pretium leo et nisl aliquam mollis. Quisque arcu lorem, ultricies quis pellentesque nec, ullamcorper eu odio.

Sportswear manufacturer Nike is getting into the crypto game. Last week, Nike Inc filed an application with the U.S Patent and Trademark Office for the word “cryptokicks.” Details indicate the company has plans to create a new cryptocurrency driven e-com platform. This move represents the culmination of Nike’s direct to consumer business strategy, which was developed to defend its position as the number one footwear brand.

RT #CoinTelegraph #Breaking: U.S. sportswear giant Nike has filed a trademark application for the word "Cryptokicks". Check back for more! #Crypto

— Herbert R. Sim (@HerbertRSim) April 25, 2019

Nike’s Digital Business Strategy

From their humble beginnings, Nike Inc has grown into the world’s largest sneaker company. Today, Nike has retail outlets and distribution in over 170 countries. And, as a testament to its marketing reach, few can compete with the company’s brand recognition.

Nike has mastered emotive marketing…

— Sam The Challenger (@MohauSam) March 22, 2019

The application with the U.S Patent and Trademark office comes as Nike continues to develop its digital business model. At the heart of their strategy is the idea of connecting directly with customers.

The proposal for an e-com marketplace, fuelled by their native cryptocurrency, will not only solidify association with the brand but also further tap the potential of digital sales. Especially regarding purchases via mobile phone. Andy Campion, Chief Financial Officer at Nike, said:

“Digital sales surged a combined 41%, driven by mobile orders. In fact, at a pace far outpacing the retail industry average. Nike’s mobile demand has exceeded more than half of its e-commerce sales.”

The Customization Trend

Nike’s move to utilize blockchain technology will ensure it stays ahead of the competition. But growing sales is more than having a slick mobile-friendly platform. In the present, it’s also about knowing your customers and customizing to their needs. Which is possible with blockchain data, even on a global scale.

Speaking to Forbes, CEO of custom-fit footwear company Wiivv, Shamil Hargovan said:

“If you take a look at trends in consumer and retailer spaces right now, there’s an underlying cultural demand for custom consumer products. This is only set to rise as technology makes it easier for retailers to tailor products around their clients.”

The Importance of Data

Nike’s flagship store on New York’s Fifth Avenue already caters to this trend. Here, it’s possible to customize clothing and footwear to make them as unique as the wearer. The store also features a level dedicated to localized demand. Items stocked on this floor come from data compiled on the top-sellers in New York and online sales.

But replicating this setup online will be challenging. However, the key to achieving this lies in having quality data. For that reason, the utilization of a blockchain system makes sense. Capturing data at every stage ensures accurate qualitative analysis, which in turn will provide better customer modeling capabilities.

With that in mind, by embracing blockchain technology, Nike has set itself apart from the rest of the pack. For that reason, it’s likely that their success will continue long into the future.

Tweet123Share403ShareSend
Samuel Wan
Samuel Wan

Samuel Wan

Samuel Wan is passionate about different cultures and eating good food. He has years of experience working in business and finance — a burgeoning interest in Bitcoin and cryptocurrencies since 2017. UK based.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Disclaimer: The information found on NewsBTC is for educational purposes only. It does not represent the opinions of NewsBTC on whether to buy, sell or hold any investments and naturally investing carries risks. You are advised to conduct your own research before making any investment decisions. Use information provided on this website entirely at your own risk.

Related News

Bitcoin

Bitcoin Bulls In Cloud 9? Analyst Identifies Where Risk Lies

After a near-excellent start to the month of July, Bitcoin has performed even more impressively over the past few days. The...

Opeyemi Sule 9 hours ago
Bitcoin

Bitcoin Price Break Above $118,000 Just The Start, Analyst Unveils ‘Golden Number’

Bitcoin has rallied massively over the past seven days by posting an impressive price gain of nearly 9% after climbing...

Scott Matherson 12 hours ago

Pi Network Turns Heads With Symbolic Transfers, $20M Volume Spike

The Pi Network coin dipped to $0.46 today, slipping 6% in the past 24 hours. Yet trading volume jumped to...

Christian Encila 13 hours ago
Load More

Reason to trust

Strict editorial policy that focuses on accuracy, relevance, and impartiality
Created by industry experts and meticulously reviewed
The highest standards in reporting and publishing
How Our News is Made

Strict editorial policy that focuses on accuracy, relevance, and impartiality

Ad discliamer

Morbi pretium leo et nisl aliquam mollis. Quisque arcu lorem, ultricies quis pellentesque nec, ullamcorper eu odio.

Related News

BTC All-Time High

Crypto expert: Bitcoin bereikt nieuwe ATH van $112k, betekent dit start van altcoin season?

Lars Diederiksen 15 minutes ago

Gemini分析比特幣升勢帶動示新牛市周期 Bitcoin Hyper等Layer 2項目引爆關注!

Kelvin Lee 4 hours ago
Cardano price

Cardano Price Explodes 30% In Past Week — Analyst Calls $5 Next Market Top

Opeyemi Sule 5 hours ago

Premium Sponsors

Press Releases

  • ビットコインが11万8,000ドルの最高値を記録する中で注目すべき仮想通貨プレセール

    ...

    13 hours ago
  • 仮想通貨 おすすめ|急騰するDogwifhatとFartcoin、注目の低価格ミームコインとは?

    仮想通貨...

    13 hours ago
  • 新しい仮想通貨価格動向|話題の最新コインの成長可能性

    ...

    13 hours ago
  • アルトコイン注目銘柄|2025年7月第2週に見るべき3銘柄

    ...

    13 hours ago
  • ロビンフッドが1ドルから始めるETHとSOLのステーキングを開始──今注目の仮想通貨投資はこれだ?

    ...

    14 hours ago

Newsletter

Be the first to get the latest important crypto news & events to your inbox.

  • This field is for validation purposes and should be left unchanged.

About Us

NewsBTC is a cryptocurrency news service that covers bitcoin news today, technical analysis & forecasts for bitcoin price and other altcoins. Here at NewsBTC, we are dedicated to enlightening everyone about bitcoin and other cryptocurrencies.

We cover BTC news related to bitcoin exchanges, bitcoin mining and price forecasts for various cryptocurrencies.

Disclaimer: The information found on NewsBTC is for educational purposes only. It does not represent the opinions of NewsBTC on whether to buy, sell or hold any investments and naturally investing carries risks. You are advised to conduct your own research before making any investment decisions. Use information provided on this website entirely at your own risk.

Company

  • About Us
  • Advertising
  • Contact Us
  • Privacy Center

Social

© 2025 NewsBTC. All Rights Reserved.

  • Cryptocurrency News
    • Bitcoin News (BTC)
    • Ethereum News (ETH)
    • Ripple News (XRP)
    • Shiba Inu News (SHIB)
    • Cardano News (ADA)
    • Dogecoin News (DOGE)
    • Solana News (SOL)
    • Litecoin News (LTC)
    • Avalanche News (AVAX)
    • Polygon News (MATIC)
  • Crypto Prices
    • Binance Coin (BNB) Price
    • Bitcoin (BTC) Price
    • Cardano (ADA) Price
    • Chainlink (LINK) Price
    • Dogecoin (DOGE) Price
    • Ethereum (ETH) Price
    • Litecoin (LTC) Price
    • Polkadot (DOT) Price
  • Crypto Resources & Directory
  • All Crypto
  • Play Games
  • Casinos
Advertise

© 2025 NewsBTC. All Rights Reserved.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy Center or Cookie Policy.