The adoption of blockchain technology and decentralized applications by mainstream industry segments doesn’t need any more introductions, as there are many glowing examples of Fortune 500 companies as well as startups in their respective spaces implementing such solutions to further optimize their processes. As the use cases for cryptocurrency technologies continue to grow, a more than 50-year-old Turkish company has now ventured into the space by creating a universal customer loyalty program over blockchain to benefit its long list of long term partners as well as newcomers interested in doing business with them. The company Isiklar Holding A.S. is a well-known name in Turkey’s construction industry as a supplier of materials and the customer loyalty platform they are building is called ISIKC.
Isiklar Holding is a multimillion-dollar public listed company in Turkey and with the ISIKC platform, they intend to offer their partners a much more uniform and transparent loyalty solution offering them benefits in the from of discounts based on the volume of business generated rather than depending on the duration of their association with the company. By doing so, Isiklar Holding will send a clear message to the partners that the company is committed to dealing with them in a fair and transparent manner.
The ISIKC blockchain-based loyalty platform is built by a team of highly experienced professionals who are not only proficient in technology but also understand the highly competitive construction materials market. Like any other blockchain-based application, the ISKIC platform is fueled by its namesake Isiklar Coin that operates under the symbol ISKIC. The partners and dealers conducting transactions with the Isiklar Group will be earning these coins every time they order goods and services from them and based on their ISIKC coin holding pattern they get rewarded in the form of discounts on purchased materials.
As a part of the initiative to kickstart the ISIKC loyalty program, Isiklar Group is organizing token sales. With the initial presale phase going live on Monday, January 13, 2020, those who would like to become part of the initiative can purchase ISIKC at a low price of $0.2 per token. The sale is limited to 10% of the total coins.
Apart from its business, Isiklar Group also has a very active corporate social responsibility arm which is involved in philanthropic and community development activities. Continuing its tradition, the company has also pledged to donate 1% of total proceeds from the ISIKC private placement token sales to support Turgut Isik Education and Health Foundation which will use these funds to provide scholarships to students and aid the needy with healthcare support.
Overview of the Loyalty Program
The ISIKC Loyalty Program is a simple straightforward process where the benefits offered to dealers and partners in the form of discounts are directly related to the number of ISIKC tokens they hold and their contributions towards the annual turnover of Isiklar Group of Companies. The loyalty program is expected to apply across all the companies and subsidiaries that come under the umbrella of Isiklar Group, making it one unified platform spanning multiple business verticals of the Turkish conglomerate.