• Advertise
  • Submit a Press Release
NewsBTC
Bitcoin & cryptocurrency news
Crypto.com Logo
  • Home
  • News
    • Bitcoin
    • Ethereum
    • Cardano
    • Dogecoin
    • Ripple
    • DeFi
    • NFT
    • Sponsored
    • Press Releases
  • Analysis
    • Bitcoin (BTC)
    • Ethereum (ETH)
    • Cardano (ADA)
    • Chainlink (LINK)
    • Litecoin (LTC)
    • Tezos (XTZ)
    • Zcash (ZEC)
    • EOS
    • YearnFinance (YFI)
  • Trading Course
  • Directory
    • Crypto Businesses
    • Bitcoin Brokers
    • Casinos
    • Sportsbooks
  • Play GamesTry
  • Bet & WinTry
No Result
View All Result
  • Home
  • News
    • Bitcoin
    • Ethereum
    • Cardano
    • Dogecoin
    • Ripple
    • DeFi
    • NFT
    • Sponsored
    • Press Releases
  • Analysis
    • Bitcoin (BTC)
    • Ethereum (ETH)
    • Cardano (ADA)
    • Chainlink (LINK)
    • Litecoin (LTC)
    • Tezos (XTZ)
    • Zcash (ZEC)
    • EOS
    • YearnFinance (YFI)
  • Trading Course
  • Directory
    • Crypto Businesses
    • Bitcoin Brokers
    • Casinos
    • Sportsbooks
  • Play GamesTry
  • Bet & WinTry
No Result
View All Result
NewsBTC
No Result
View All Result
Nexo Logo

Decentralized Tools Reignite the Fight Against Ad Fraud

NewsBTC by NewsBTC
3 years ago
in Uncategorized
Reading Time: 4 mins read
Advertisement

Online advertising professionals may be shocked to read recent research from Californian fraud management provider Pixalate, which claimed that up to 30% of all ad traffic is falsified. In stark contrast to previously reported estimates of ad fraud, this would imply that true ad impressions are significantly lower than commonly believed. If so, this means that many companies are potentially spending their marketing budgets on adverts which have no effect on sales, as they are never seen by real customers.

Known as ‘ad fraud’, cyber-criminals use tailor-made bots to hijack unsuspected users’ devices via phishing scams and generate fake interactions and impressions from ads. One of the largest of these schemes, which was stopped during a joint operation between the FBI and Google, was called “3ve”. The criminal scheme affected over 2 million individual devices and operated over 5,000 fake websites from which to generate fraudulent ad engagement.

Unfortunately, 3ve was just the tip of the iceberg. Ad fraud is incredibly difficult to detect and fairly low risk, which makes it an attractive racket for cyber-criminals the world over. However, a range of sophisticated new technologies is being developed to combat ad-fraud. These include blockchain, artificial intelligence (AI), and machine learning (ML). Firstly, let’s examine why ad fraud is having such a heavy impact on the digital economy.

5 BTC + 300 Free Spins for new players & 15 BTC + 35.000 Free Spins every month, only at mBitcasino. Play Now!

Why is fraudulent traffic such an issue?

Most companies who advertise online spend vast amounts of time and resources building the perfect advertising campaign, targeting a specific subset of internet users and identifying their perfect customers. Advert campaigns are a major driving force for a company’s sales, but despite this it’s estimated that a staggering 21 trillion digital adverts per year will be affected by fraud.

By the end of 2019, total digital advertising spends worldwide is expected to reach $316 billion, almost $100 billion higher than the GDP of Portugal. At the same time, it’s estimated that a shocking $32 billion of that expenditure will be wiped out and rendered useless through fraudulent activity by 2022.

BitStarz Player Lands $2,459,124 Record Win! Could you be next big winner?
Get 110 USDT Futures Bonus for FREE!

Ad fraud is generally measured in ‘IVT’, which stands for invalid traffic, mostly generated by bots. Across platforms and devices, Pixalate found that 23% of ad fraud occurs through social networking apps, and 14% through gaming apps. In the U.S. alone, IVT rates were 17% and surprisingly, mobile apps were the most susceptible to generating fraudulent ad engagement, with smartphone apps having a 17.1% IVT in Q3 2018 alone.

These figures highlight the huge extent of the global problem advertisers are facing on a daily basis. Without new tools in the fight against ad fraud, it’s likely that rampant criminality in digital marketing will continue to grow. Luckily, those tools are already in development.

Fighting fraud with decentralization and blockchain

Although fraud has gripped the digital ad industry for years, new technologies are emerging which may be able to put power back into advertisers’ hands. The most promising of these is blockchain, which by virtue of its decentralized digital ledger technology, is democratizing the way ads are served and interacted with by publishers and advertisers.

ad fraud, adex

Although blockchain was developed primarily for payments, it is now being explored for its potential to facilitate a wide range of secure and transparent transactions; which makes it the perfect technology to use for the micropayments common in ad delivery.

One such company leveraging the power of blockchain is Sofia-based AdEx. In a bid to prevent fraud, AdEx uses a peer-to-peer system to allow ad publishers and advertisers to buy and sell traffic via a decentralized marketplace. This restricts fraudulent users from accessing and transacting regularly on the platform. Using the AdEx platform, advertisers only pay for genuine traffic, verifiable on the blockchain.

Other emerging technology

Artificial intelligence and machine learning are also being deployed to fight fraudsters. Using AI, law enforcement and digital protection agencies can identify suspicious activity automatically and with higher accuracy than traditional methods.

Likewise, ML algorithms can comb data from potentially fraudulent interactions and learn when, where, and how these scenarios are most likely to occur. TrafficGuard use big data and ML technology to block impressions which are likely to be fraudulent. By tracking the entire customer journey, TrafficGuard can identify if users are real people by the actions they take, and how long they take to perform certain actions, which a bot would do instantly.

These tools aren’t being developed in isolation, with some blockchain-based companies also implementing AI and ML solutions. Many advertisers who are currently losing huge portions of their marketing budgets to fraudsters are looking to deploy multiple solutions to prevent ad fraud. Whether these technologies will be enough to stop the proliferation of fraud in the digital ad industry altogether will remain to be seen, but they will surely restore much greater power to honest advertisers and publishers.

Tweet123Share214ShareSend
Win up to $1,000,000 in One Spin at CryptoSlots
NewsBTC

NewsBTC

Related Posts

Axie Infinity, a keyboard

Are A Fake Job Offer And A .Pdf Responsible For The Axie Infinity/ Ronin Hack?

1 hour ago
Ethereum

TA: Ethereum Looks Ready For Another Leg Higher Over $1,200

2 hours ago
Bitcoin

TA: Bitcoin Price Seems Primed For A Strong Wave Above $21K

4 hours ago
bitcoin

Bitcoin Sets Record For Worst Quarter Since 2011, What’s Next?

7 hours ago
bitcoin ETF

SEC Still Against Spot-based Bitcoin ETFs. Is There A Light At The End Of The Tunnel?

8 hours ago
Worst Quarterly Bitcoin Crash In A Decade Closes Above Key Support

Worst Quarterly Bitcoin Crash In A Decade Closes Above Key Support

11 hours ago

Premium Partners

Top Brokers

PrimeXBT

PrimeXBT

Review · Visit

Top Casinos

BitStarz

BitStarz

Review · Visit
7BitCasino

7BitCasino

Review · Visit
BC.Game

BC.Game

Review · Visit
Punt Casino

Punt Casino

Review · Visit
mBit

mBit

Review · Visit
CryptoGames

CryptoGames

Review · Visit
Bspin

Bspin

Review · Visit

Sportsbooks

1xBit

1xBit

Review · Visit
BC.Game

BC.Game

Review · Visit

LBank Exchange Will List IX Token (IXT) on July 7, 2022

July 6, 2022

Has Bitcoin (BTC) Finally Died? Are Financial Management Crypto Like Gnox (GNOX) The Future Of The Industry?

July 6, 2022

LBank Weekly Listing Report, 4th July 2022

July 6, 2022

Zenith’s token ZNT lists on Huobi Global, strengthening its presence among lending protocols

July 5, 2022

Chimeras Launches Open Alpha Version of Metaverse Game

July 5, 2022

ABOUT US

NewsBTC is a cryptocurrency news service that covers bitcoin news today, technical analysis & forecasts for bitcoin price and other altcoins. Here at NewsBTC, we are dedicated to enlightening everyone about bitcoin and other cryptocurrencies.

We cover BTC news related to bitcoin exchanges, bitcoin mining and price forecasts for various cryptocurrencies.

COMPANY

  • Advertising
  • Comments Policy
  • Privacy Center
  • Sitemap
  • About Us
  • Contact

Technical Analysis

  • Bitcoin (BTC)
  • Ethereum (ETH)
  • Ripple (XRP)
  • Chainlink (LINK)
  • Cardano (ADA)
  • Tezos (XTZ)

LINKS

Crypto Prices from Nomics

Cryptocurrency news

  • Bitcoin
  • Ethereum
  • Ripple
  • Chainlink
  • Cardano
  • EOS
  • Tezos

© 2021 NewsBTC. All Rights Reserved.

  • Home
  • News
    • Bitcoin
    • Ethereum
    • Cardano
    • Dogecoin
    • Ripple
    • DeFi
    • NFT
    • Sponsored
    • Press Releases
  • Analysis
    • Bitcoin (BTC)
    • Ethereum (ETH)
    • Cardano (ADA)
    • Chainlink (LINK)
    • Litecoin (LTC)
    • Tezos (XTZ)
    • Zcash (ZEC)
    • EOS
    • YearnFinance (YFI)
  • Trading Course
  • Directory
    • Crypto Businesses
    • Bitcoin Brokers
    • Casinos
    • Sportsbooks
  • Play Games
  • Bet & Win

© 2021 NewsBTC. All Rights Reserved.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy Center or Cookie Policy.