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Binance Coin (BNB) is facing a critical test as sustained selling pressure pushes the token toward a level many analysts now describe as its final short-term support. Since January 29, BNB has declined about 14.6%, underperforming Bitcoin over the same period and reflecting a broader shift in risk appetite across crypto markets.
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While the price has so far held above the $730 area, market participants remain divided on whether this level can continue to absorb downside pressure.
The recent pullback has unfolded against a mixed backdrop. On higher timeframes, BNB is still trading above long-term swing levels, which has kept some recovery hopes alive. However, daily charts show a clear bearish structure after the price fell below former support near $820, suggesting that sellers remain in control for now.
BNB's price trends to the downside on the daily chart. Source: BNBUSD on Tradingview
$730 Support Under Close Watch As Structure Turns Bearish
The $730 zone has acted as a reliable support since mid-2024 and was again defended during the latest sell-off. Analysts note that this level represents a convergence of historical demand and prior consolidation, making it technically significant.
Despite the bounce, momentum indicators such as the Awesome Oscillator remain in negative territory, pointing to continued bearish pressure rather than a confirmed reversal.
Volume data adds nuance to the picture. While recent selling pushed on-balance volume lower, the broader trend over the past month has been upward, hinting that not all participants are exiting positions aggressively. Even so, the loss of the December lows has shifted the daily market structure firmly to the downside.
Below $730, the next notable support sits near $687. A decisive break of that area could expose BNB to a deeper retracement, potentially extending losses toward the mid-$600 range.
BNB’s Supply Zones And Macro Factors Weigh On Recovery Attempts
Any upside attempts are likely to face resistance between $780 and $840, where multiple supply zones are stacked. The former $820 support has now flipped into resistance, and analysts suggest that rallies into this range could attract fresh selling unless reclaimed decisively.
Macro conditions are also influencing sentiment. Weakness in tech stocks, renewed expectations of higher-for-longer interest rates following recent Federal Reserve developments, and ongoing negative headlines linked to Binance have combined to limit risk appetite.
Some short-term traders point to clean order blocks and harmonic patterns that could support a bounce if $730 continues to hold. However, most analysts agree that any recovery would likely require improved broader market conditions and a sustained move back above key resistance levels.
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For now, $730 remains the line in the sand. Whether it holds may determine if BNB stabilizes or if the current downtrend has further to run.
Cover image from ChatGPT, BNBUSD chart on Tradingview
