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A global Asian food platform and digital asset firm’s holdings are worth more than twice what the entire company trades for on the stock market — a gap that has quietly widened as the firm keeps buying week after week.
Reports show DDC Enterprise Limited‘s 2,383 BTC stash is valued at roughly $165 million. Its stock market cap sits at just $66 million. That spread is not a typo. The Bitcoin in DDC’s treasury is worth more than two and a half times the company’s publicly traded value.
A Steady Drip Of Weekly Purchases
DDC did not get here overnight. Since January 2026, the Hong Kong-based firm has added around 1,200 BTC to its holdings — more than doubling what it owned at the start of the year.
Early in January, it was buying about 200 BTC per week. That pace slowed to roughly 100 BTC weekly through February. The latest purchase, announced March 19, adds another 200 BTC at an average price of $79,969 per coin.
🟠 Scoreboard Update
NEW: 200 BTC
TOTAL: 2383 BTC #Bitcoin #BTC #BTCTreasuries #DAT $DDC pic.twitter.com/WVclStdKMW— ddcbtc (@ddcbtc_) March 19, 2026
The company’s year-to-date BTC yield — a metric measuring Bitcoin growth per share — stands at close to 50%. It now ranks 32nd among publicly traded companies holding Bitcoin worldwide.
CEO and founder Norma Chu has been direct about the strategy. “Every additional Bitcoin we add is a statement about where we think long-term value is heading,” she said in the announcement.
Original Target Still Out Of Reach
DDC set an ambitious goal of holding 10,000 BTC by the end of 2025. It didn’t come close. The company closed out last year with 1,183 BTC — well short of the mark.
To fund purchases, DDC has relied on stock sales and equity raises rather than cash from its food operations. In mid-2025, it filed with the SEC to raise $528 million, most of it earmarked for Bitcoin buying.
Bitcoin itself has had a rough stretch recently. The token dropped briefly to $68,800 during early trading Thursday before recovering to around $70,244 — a far cry from its all-time high of $126,000 reached in October 2025. DDC has continued buying through the slide.
Company Eyes Long-Term Hold Through Market Swings
Chu has described Bitcoin as one of the most valuable assets of the coming decades, one that complements rather than competes with the company’s food business. DDC operates as a global Asian food platform alongside its growing digital asset arm.
The purchases are being watched. Corporate Bitcoin accumulation has picked up among smaller listed companies following the playbook made famous by larger holders.
DDC is not in that league yet, but at its current rate, the gap between its crypto holdings and its stock price is becoming the more defining number.
Featured image from Unsplash, chart from TradingView
