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Home Cryptocurrency news Bitcoin

Daily Activities Like Grocery Shopping May Hold the Key to Bitcoin Adoption

Tony Spilotro by Tony Spilotro
1 year ago
in Bitcoin, Cryptocurrency news
Reading Time: 3min read
Daily Activities Like Grocery Shopping May Hold the Key to Bitcoin Adoption
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Anyone involved or invested in the crypto industry or market has a desire to see Bitcoin succeed. Even those who prefer one of the thousands of altcoins over Bitcoin, do tend to understand that bitcoin adoption means overall crypto adoption, and the sentiment around the first-ever cryptocurrency typically controls the entire ebb and flow of the market.

But because the new technology is young and not yet understood by the masses, until it becomes part of everyday life and activities, it will struggle with adoption. This is why Bitcoin-rewards program Lolli has partnered with Safeway and Albertson’s supermarkets to launch a new initiative where customers can earn Bitcoin for shopping at one of the company’s 900 locations worldwide.

Lolli Teams Up With Safeway and Albertson’s In Major Retail Partnership

Bitcoin-based rewards program Lolli, which offers BTC back when making a purchase at a number of well-known retailers like Macy’s, Wal-Mart, Best Buy, and dozens more, has today revealed a new partnership with grocery store chain Safeway and Albertson’s – two brands owned by investing giant Cerberus Capital Management.

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Related Reading | Crypto Trend Analyst: Bitcoin Price Rally Has Ended, Bottom December 2019?

This latest move is in line with what Lolli CEO and co-founder Alex Adelman says is their goal in “trying to make Bitcoin accessible to everyone” and will expose the first-ever crypto asset millions of customers in over 900 of the supermarket locations.

Highlight: "Right now, we're trying to make bitcoin accessible to everybody," @trylolli CEO @alexadelman says. "And so we're trying to make Bitcoin part of everyone's daily life. … We're bringing this whole new wave of users into bitcoin already." Full interview: pic.twitter.com/Sza0YG9GbE

— Yahoo Finance (@YahooFinance) July 25, 2019

While speaking on a segment on Yahoo Finance, Adelman says he’s trying to make “Bitcoin part of everyone’s daily life,” which he believes is the key to adoption. He also believes that through his app and other ways of “earning” Bitcoin, it will drive a new wave of consumer adoption.

He also revealed that the company is planning a Bitcoin-based rewards credit card, where cardholders would earn Bitcoin rewards for spending using the card.

Are Grocery Stores Really the Key to Bitcoin Adoption?

Bitcoin is a financial asset, a store of value, and many, many other things to different people, depending on their needs. But it is also a technology, and many overlook how this impacts adoption.

There were times when the television, the internet, smartphones, and even refrigerators were considered a fad that would pass. It wasn’t until they became apart of our daily lives did these technologies suddenly become essential to it. Bitcoin will also someday achieve this, although since it has so many different use cases, how it will apply to daily life may not be very apparent.

Related Reading | Coinbase Crypto Milestone: Amasses 30M Users, 5M in Last 10 Months 

But thanks to companies like Lolli and their partnership with Safeway, or a recent move by Coinstar to offer Bitcoin in exchange for actual coins at supermarkets everywhere, the visibility of the cryptocurrency as a brand and technology will soon become something unavoidable in daily life, even doing something as mundane as shopping for groceries.

Some day, in the not so distant future, the majority of the groceries across the globe may be paid for using Bitcoin, and its early beginnings in a grocery store may be what takes the crypto asset there, in time.

Tags: albertsonsbitcoincryptolollisafeway
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Tony Spilotro

Tony Spilotro

I'm Tony Spilotro. Behind the pseudonym, I'm a digital media executive and global remote work leader with a decade of content experience and excellent. Here, I explore my newfound passions pertaining to privacy, finance, economics, politics, cryptography, property rights, and other libertarian-esque views. I am a Bitcoin evangelist, maximalist, and educator whenever I can be, helping to spread its message of freedom from government control, monetary policy mismanagement, and passing the buck - literally – to future generations. My journey from a curious retail crypto investor to a serious Bitcoin advocate, trader, and technical analyst is an unusual one, but life-changing nonetheless and has become less about money and more about a long-overdue revolution. While a firm believer in the laws governing math and science, I am profoundly fascinated by the impact of astrology and astronomy including moon and solar cycles and planetary alignment and their ability to influence and potentially predict markets. It hasn't yet clicked for me as to how to put anything to use, but I consider it my current rabbit hole I can't yet dig out of. My perspective of growing up alongside the internet, the dot com era, the Great Recession, and roots in video games collecting coins and rare items caused Bitcoin to immediately make sense to me. Through all of these lenses, I seek to produce content that is educational and entertaining, and I thank you sincerely for taking the time to read what I have to say. Please follow me on Twitter and feel free to drop me a line if you would like to work together.

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