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Things are moving fast in the crypto scene — now a new meta of Telegram clicker apps has appeared on the market, dwarfing the neverending multitude of the sophisticated capital-heavy DeFi and GameFi apps by attracting millions of users. MemeFi is at the forefront of the new narrative, with unexpected ties to Linea, an EVM chain, rather than TON, a native Telegram blockchain.
MemeFi is an ecosystem featuring two mass-appeal apps: Web3 Social Tech game and a Telegram Clicker App. A simple clicker idle game has attracted more than 6.5M users, with DAU standing at an astonishing 1.5 million users.
Gamify and conquer!
Still, MemeFi leads the way, firmly resting in the top 3. One important and a rather unique feature of the app is the gamification — a testament to sophistication in simplicity. While tapping, the user actually fights various cartoon-styled meme bosses and does damage to them. If the boss runs out of health, the player ascends to a new level, with a new boss unlocked and more coins to earn.
This does not exhaust the gaming aspect of the app, as players are limited in energy and may engage various boosters, as well as make upgrades in order to improve their experience.
Coupled with a unique art style, created by a full-blown art studio who seem to know well the exoteric culture of crypto memes, the game is visually appealing and much more engaging than simpler clicker apps. It might be quite fair to say that social media abound in MemeFi-inspired videos and other types of content.
Novel hyper-competitive Web3 app on Linea
When it comes to novelty, MemeFi Web3 app certainly has a lot to offer. The app is an idle game that comes with a spin: players unite in meme clans and fight ridiculous crypto-inspired bosses to earn rewards that other players can tap into via keys!
Keys are a Social Tech feature introduced last summer, with the release of friend.tech, that represent players’ social capital. Since their prices are not directly set by supply and demand but rather change along a bonding curve through a liquidity pool mechanism, users are incentivized to behave in a competitive manner, speculating on key prices.
MemeFi turned the bonding curve-powered asset into a sort of a bond, as players receive yield based on their share of another player’s key supply. This provides an economically-viable framework for keys that elevates them much higher than just a mere representation of social capital, which is, to say the least, quite an ethereal notion.
The new way “to do Social Tech” has attracted the attention of Linea, a leading player in the L2 sphere. With the MemeFi Web3 app launching on Linea, as well as social media activity, it is quite clear that the project has strong ties with the blockchain team. Even more obvious is that the Clicker App might have a bigger role to play in the development of the Linea ecosystem.
Telegram app… on Linea?
The immense potential and the number of clickers have been realized quickly by many in Web3. First leveraged by TON via Notcoin, along with top tier exchanges, including Binance, OKX and ByBit, the never-seen-before-in-crypto traffic is being channeled to their corresponding products.
Now that TON has become too competitive of an environment for clickers, other blockchains might be looking at opportunities to grow their userbases tapping into these apps’ massive audiences. Linea seems to be a leader in this regard, becoming a close partner of one of the most used mass-appeal apps on Telegram.
This suggests Linea is highly motivated to provide full support to the MemeFi team, taking advantage of their success and upcoming listing. Now we are at a breakpoint where we might soon witness a mass conversion campaign of MemeFi users to Linea and the MemeFi Web3 app.
With clickers becoming the new narrative, MemeFi is one of the few apps that might attract a completely new audience to an EVM chain rather than TON — if successful, this will certainly threaten the current status-quo, where TON is able to monopolize the user base of Telegram, being closely associated with the social media giant.
