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Standing out in the world of Web3 and blockchain isn’t exactly the easiest thing to do. There are hundreds, if not thousands of new projects vying for attention at any one time, and there are only a limited number of eyeballs to fight over. The truth is, even if you have a game-changing product, you won’t get very far unless people know about your brand, your mission, and the value you propose to bring to your users.
And yes, while places like crypto Twitter and Reddit have their place, the old but trusty press release is still one of the best ways to build trust and credibility for your project. Today, the leading press release distribution networks have contacts across many of the major crypto-native publications, and you can tap directly into these networks and get your news or announcements syndicated across them.
However, the only problem is that there are simply so many to choose from. Which ones offers the best coverage? Which are best for those on a budget? In this guide, we will cover four of the Web3 press release distribution leaders and break down why you should have them on your radar.
Chainwire
Chainwire has been a big name in crypto and blockchain PR for years now. They’ve built up relationships with many of the major players such as CoinTelegraph, Bitcoin.com, Decrypt, CoinMarketCap, and many more. So when you distribute a press release through Chainwire, you can rest assured it’ll get in front of the right eyeballs in the Web3 space.
Guaranteed placements are their specialty – they take care of getting your news on the most popular sites. No crossing your fingers and hoping the editors pick it up. They’ve also got optional add-ons like translating your release into different languages for global visibility if you want to expand your reach even further.
What Makes Them Different
More than anything, ChainWire understands the Web3 business inside out. They know the reporters, the site editors, what makes a story stand out. This gives ChainWire an edge in actually getting placements instead of just blasting releases out into the void. And because PR is their entire focus, you can trust you’ll get white-glove service for your blockchain or crypto project.
Cryptovirally
CryptoVirally offers a whole suite of crypto marketing services – influencer campaigns, PPC ads, community building – the works. Distributing press releases is just one weapon in their arsenal. Their press release network still lets you target all the major Web3 and fintech publications, or if you want to cast a wider net for investors, you can also hit the mainstream business outlets, such as Business Insider. Either way, you get to handpick the sites matching your goals.
What Makes Them Different: The combination of marketing options makes them stand out. You can amplify the visibility from a press release by doubling down with banner ads or influencer posts. And CryptoVirally lets you pick and choose from their services based on budget. But their standout offering is building virtual HQs for companies inside blockchain games and metaverse worlds. A great way to attract the Web3 crowd.
Alexa Blockchain
Over the past few years, AlexaBlockchain has positioned themselves as one of the go-to sources for all things blockchain-related. For startups and smaller projects, Alexa Blockchain represents an opportunity to get your projects in front of crypto enthusiasts even before reaching the mainstream outlets. They have a decent range of offerings too – submit a free post on their site, or pay to syndicate to a wide range of publishers. However, they don’t have quite the same reach as some of the others in this list when it comes to crypto-native sites.
What Makes Them Different: While their range of crypto publications is not as impressive as others, AlexaBlockchain stands apart with its free press release option for those that are happy to publish right on their website. Of course, this only offers limited visibility, but it’sa nice starting point for bootstrapped projects.
Coinzilla
Coinzilla made its name as a crypto and finance advertising network helping projects get their names out there. Now they leverage that distribution muscle for press releases too. Simply pick your target sites and Coinzilla disseminates to those publishers for you. Once again, Coinzilla does not have the same range as the others in this list, but if you’re looking for a solid PR blast, then it will more than cover the bases.
What Makes Them Different: Coinzilla fuses digital advertising with PR under one umbrella. As such, you can opt for a double marketing effort across both channels through the same platform. While they do specialize more in ads, a combined package may help to drive some great results depending on the type of news you are sharing and your end goals.
Final Word
Ultimately, the press release distribution service you choose depends on your specific goals, budget, and target audience. But with an understanding of the options available and a strategic communications plan, you can maximize visibility for your Web3 project launch.
The key is crafting your story in a way that conveys your value proposition clearly to resonate with reporters and readers. And then partnering with a firm that has established credibility within the blockchain community to get that story in front of the right people.
Whether you go with one of the heavyweights like Chainwire or take a chance on one of the relative newcomers, a solid press release sets the stage for ongoing awareness and interest. It’s one of the most cost-efficient ways to present your blockchain innovation to the world – if done well.
