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Fanatics, a leading global sports platform, has introduced Fanatics Markets, a fan-led prediction market platform developed through a strategic partnership with Crypto.com, bringing prediction markets to the intersection of sports, finance, and culture.
Fanatics Markets is built to let people trade on the moments shaping sports, finance, and culture, offering a simple and user-friendly experience. Through the partnership, the platform provides access to markets and pricing offered by Crypto.com | Derivatives North America (CDNA), a CFTC-registered exchange and clearinghouse and an affiliate of Crypto.com. The platform allows users to pick a side and potentially profit on outcomes that matter most, whether related to sporting events, the price of gold, or key cultural moments. The Fanatics Markets app is available on iOS and Android.
The platform enables users to trade contracts across sports, finance, economics, and politics, including event outcomes such as whether a team will score more than 20 points or whether a cultural storyline will unfold. Crypto.com’s CFTC-registered derivatives exchange provides institutional-grade security, while Fanatics Markets maintains control over the user experience and interface design. The result is a sleek and intuitive platform reflecting real-time market sentiment.
Fanatics Markets is launching live in multiple U.S. states, including California, Texas, Florida, Washington, and additional states. The app is available today in Alaska, Delaware, Hawaii, Idaho, Maine, New Hampshire, North Dakota, Rhode Island, South Dakota, and Utah, with further launches planned across additional states.
Travis McGhee, Global Head of Predictions at Crypto.com, said that Crypto.com continues to grow its reach through partnerships with platforms such as Fanatics, providing fans with a safe and compliant way to access prediction markets.
Matt King, Chief Executive Officer of Fanatics Betting and Gaming, said Fanatics Markets gives fans a safe, intuitive, and rewarding way to engage with the moments that move sports and culture, while offering the opportunity to pick a side and profit if their prediction is correct.
Backed by Fanatics’ trusted brand and expansive ecosystem, Fanatics Markets will launch in two phases. Phase One is live with event contracts covering sports, finance, economics, and politics. Phase Two, launching early next year, will expand into event contracts related to crypto, stocks and IPOs, climate, pop culture, technology and AI, movies, and music.
Fanatics Markets will offer consumer protections and provide tools to help customers manage exposure, trade responsibly, and make informed trading decisions, including deposit limits, session limits, timeouts, and self-exclusion.
Fanatics joins a growing list of brands collaborating with Crypto.com to offer access to prediction markets, following recent partnerships with Underdog, Truth Social, Hollywood.com, and MyPrize.
Learn more at https://crypto.com.
