Bitcoin Foundation and other key promoters of the popular digital currency are seemingly working on converting the “likes” for bitcoin into love for the cryptocurrency, possibly with the help of social-media stars such as Julia Kelly, Jorden Keith, and Acacia Brinley. The foundation along with BitFury, BitGo and Tally Capital has hired social media marketing specialist TheAudience.
“We Turn Likes Into Love,” reads the tagline of the ad agency, which boasts of its ability to “enable brands to participate in popular culture at massive scale, syndicating content to over a billion consumers globally.”
The firm creates unique content for clients and amplifies it through an interconnected network of over 6,000 celebrities and social influencers to enable the brand message to truly resonate with the customer base. The influencers or microcelebrities have a significant number of fans on social media. “They can push a button and 8 million people will sit down to watch their content,” said Oliver Luckett, the firm’s CEO.
TheAudience with a staff of 150 social media professionals based in Los Angeles, London and New York who create over 5,000 pieces of content every month for more than a billion viewers is expected to do two tasks for the bitcoin brand.
- Firstly, it would take the brand name to a large number of potential customers.
- Secondly, it would try to repair bitcoin’s tainted image (thanks to a number of scandals, primarily related to Mt. Gox), by glorifying its “incredible benefits for humanity.”
“We’re digital storytellers and want to help Bitcoin companies convey the positive change they’re capable of bringing to the world — from new fraud-proof voting mechanisms to affordable remittance payments, to banking services for the disenfranchised,” Luckett said earlier.
We cannot neglect the latest attempt by bitcoin backers, as TheAudience has already worked with high-profile brands including Ford, McDonald’s, 20th Century Fox and American Express.