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Speculation that the Pokémon franchise could make its leap onto the Sui blockchain is fueling a price spike in Sui’s native token. SUI has rallied more than 63% over the past four days, climbing from $3.10 to $3.42, even as Bitcoin gained a comparatively modest 7% in the same period.
SUI x Pokémon?
Market observers trace SUI’s outperformance to a cluster of social-media posts that connect the dots between The Pokémon Company’s latest update to its Pokémon HOME mobile app and recent disclosures from the Sui ecosystem. On April 23, Pokémon HOME added a medal-collection feature and—crucially—quietly amended its privacy policy to include Parasol Technologies as an approved developer permitted to receive user data. Parasol, a blockchain-gaming studio, was recently acquired by Mysten Labs, the core development team behind the Sui network.
Within hours, prominent crypto commentators amplified the coincidence. TylerD (@Tyler_Did_It) told followers: “Pokémon on Sui? The rumor mill is working overtime on this one. Today, Pokémon HOME had a privacy policy update which includes a new developer—Parasol Technologies. Mysten Labs owns Parasol—and is also the developer behind Sui. Not too hard to start connecting these dots…”
Shotgun (@shotguncaio), founder of The Espresso Shot, pointed to a since-deleted Sui Foundation blog entry that, according to screenshots, briefly mentioned Pokémon-branded NFTs: “The official Sui Foundation blog confirmed (and removed) Pokémon NFTs. … When Parasol Technologies—owned by Mysten Labs, the company behind Sui—was included in their privacy policy, the rumors became more intense. … Those ‘medals’ are tradable, unique digital items with distinct codes and serial numbers rather than SBTs (soulbound tokens). In my opinion, this adds an element of excitement by introducing a trading layer.”
Ashen (@solashenone), founder of Kamai Finance, emphasized the corporate links: “Mysten Labs owns SUI and recently acquired Parasol Labs. Parasol Labs is listed as a dev in the new Pokémon HOME game. Could this be because Ashen one is heavily invested in Pokémon cards and SUI now?”
Gaming Daily (@GamingDailyx) summarized the emerging narrative for a broader gaming audience: “RUMOR: Pokémon x Sui. Pokémon might be closer to Web3 than we think. Parasol Technologies now listed in Pokémon HOME’s privacy policy. Parasol is owned by Mysten Labs, the creators of Sui. No comments yet from Nintendo or TPC.”
Beyond social media, a separate report detailing the April 23 app update underscored why Parasol’s name matters. While the Sui Foundation’s blog post of the same day announced that Parasol will launch trading-card games such as Capybara Fusion and Code of Joker: Evolutions on Sui, it made no mention of Pokémon.
Nevertheless, the proximity of the announcements—and the franchise’s history with collectible assets—has stoked expectations that Pokémon’s sprawling intellectual-property empire could experiment with tokenized items on Sui.
The Pokémon brand commands one of the most valuable trading-card markets in the world; in 2022, YouTuber Logan Paul paid $5.275 million for a single Pikachu Illustrator card in a private sale that set a world record. Yet blockchain integrations have historically met fan resistance: a 2023 Pokémon Company job post seeking candidates familiar with NFTs generated swift backlash from long-time players.
Neither Nintendo, The Pokémon Company, nor Mysten Labs has issued an official statement on any Pokémon-related blockchain initiative. The absence of confirmation has not dampened momentum in the SUI market, where traders appear willing to price in even a slim probability of a Pokémon partnership.
At press time, SUI traded at $3.54.
