Yesterday it was Bonafide.io. Today, it is micropayments startup Neucoin that’s earning money to expand and grow, and thus we can chalk up another win for the digital currency market. Investors flock to digital currency startups because they hold so much promise.
Funds, in the form of $2.25 million, were invested in the startup by way of executives from conglomerate companies Uber, Hotwire, and King. Neucoin, which only recently launched, is a new form of altcoin that’s meant to promote online tipping (hey, it’s always nice to leave a tip).
Co-founder Dan Kaufman commented on the startup’s goals. They basically want to incorporate many of the same elements one sees in a company such as ChangeTip, only this time the need for bitcoin is eliminated:
“Basically we think that digital currencies have not been adopted widely by consumers because they’re not easy to use… And they’re not providing a benefit or a use case that consumers care about… Many believe that new business models and behaviors based on micropayments (transactions from $.01 to $1.00) where traditional payment methods just aren’t viable might be digital currency’s killer app. Armed with freemium distribution, this is Neucoin’s focus.”
The altcoin company is also forming partnerships with Internet radio startup Jango and artist promotion startup Radio Airplay, both of which were originally founded by Kaufman. As part of a special promotion, the first Neuoins will be offered for free to users of both platforms in an attempt to raise awareness and promote usage.
Kaufman further explains:
“You have to give them the experience and then they can buy… We think that micropayments really require some ‘freemium’ distribution, and that any kind of premium content site would never put up a paywall that would ask people to buy bitcoin.”
Images from Neucoin.
