Nearly 18 percent of Brits who shop online are willing to use bitcoin some time in the future, a survey by Populous on behalf of Clarity Communications indicates. 57 percent have heard of and are aware of the digital currency’s existence.
The results come from a pool of about 2,065 from the United Kingdom, and the results determined that men are more aware of bitcoin than are females, not surprisingly (69 percent of males vs. 45 percent of females aware of it).
Of the entire pool, just over 100 people (or 5 percent) say they’ve actually used bitcoin before. 29 percent said they had no interest in using bitcoin in the future, and another 29 percent just weren’t sure if they would or would not.
Moving right along, 63 percent of respondents said they didn’t know enough about bitcoin to use it, and 53 percent said their lack of experience is holding them back from giving it a shot. Interestingly, 52 percent of respondents cited security concerns as their barrier to entering the bitcoin realm.
“These results show that there’s a long way to go before Bitcoin or any of the other digital currencies achieve anything like a critical mass with consumers. Issues around security, price volatility and usability are among the challenges facing the developers,” said Clarity Communications co-founder Jason Navon.
This is very interesting stuff. Check out the full report over at TheDrum.com. [via Bitcoin Examiner]