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Breaking News: Raydium DEX's AMM Program Exploited For $1.34 Million — Here's What Went Wrong
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Breaking News: Raydium DEX's AMM Program Exploited For $1.34 Million — Here's What Went Wrong

WLFI Token Launch, Backed By Trump, Falls Flat On $300 Million Fundraising Target

Christian Encila
Christian Encila
Last Updated: October 17, 2024 11:00 am
3 mins read
Trump

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The anticipated launch of the Donald Trump World Liberty Financial (WLFI) token has globally faced challenges in raising the expected $300 million. Thus, the fundraising activities have been described as a total failure within two days after it was launched on 15 October since WLFI has raised only around $11 million accounting for only 4% of the target. Actually, with so much effort placed to advertise the project, which was even described as a ‘crypto bank,’ things have turned out different.

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Technical Issues Affect Trump Token Sales

It was assumed that the WLFI token would generate a huge interest especially with Trump at the helm. Co-founder Zachary Folkman said that there were more than 100,000 people ready to put their money in. The other side of the coin however is quite different. The project’s website could not be accessed for long periods, exasperating potential purchasers who tried unsuccessfully to participate in the sale.

In actual sense though, the token is really held by less than 9,300 unique wallets, a far cry from the expected investor uptake. The teething problems associated with the project not only curtailed the sales during the launch but also created viable concerns regarding the future of the project.

As of today, the market cap of cryptocurrencies stood at $2.25 trillion. Chart: TradingView.com

Determining Investor Attitude And Regulatory Issues

The WLFI token is described as a D regulation offering whereby it is offered to only a specific group of people known as accredited investors or individuals who either have a net worth of over $1 million or gross income of up to $200,000 annually.

WLFI price nosedives in the last 24 hours. Source: CoinMarketCap

This limitation on investor inclusion effectively reduces the available clientele base. In addition, unlike many of the cryptocurrencies that allow for immediate trading of their tokens, WLFI tokens are non-transferable and are mainly governance tokens. Investors can vote on proposals in the platform but are relatively passive at the moment.

Apart from these obstacles, Trump quite quickly after the launch published a post on social media urging his fans to invest in WLFI. He went on to say that cryptocurrency was the means to go, but his call to action did not result in an immediate upsurge of sales.

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A Cloudy Future Ahead?

WLFI’s future is nevertheless unknown even as it battles to acquire momentum. The money gathered is meant for WLF’s treasury, but without a clear path plan or significant rewards for investors, confidence could continue to erode. Critics note that WLFI is opaque; it has not published a comprehensive white paper or business plan that seasoned investors usually demand from such initiatives.

Meanwhile, despite the hiccups, Etherscan data verified that thousands of investors rushed to the Trump-endorsed DeFi project. In the first hour, 3,000 distinct addresses collected about 350 million WLFI coins in the face of the rough start.

Featured image from Andrew Harnik/AP, chart from TradingView

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Christian Encila
Christian Encila

Christian Encila

Christian Encila is a journalist, editor, crypto analyst, and virtual assistant focused on storytelling, financial markets, and digital media. He blends strong writing skills with in-depth analysis, turning complex information into clear, accessible insights.

Read more

His writing began in college as a feature writer for his school publication, building research and storytelling skills. He later worked as an editor at a data engineering firm, gaining recognition for writing and discipline.

He expanded internationally in Canada and South Korea, then returned to the Philippines for a decade in a major newsroom. There he became a senior news writer and editor, simplifying complex topics for broad audiences.

He later moved into cryptocurrency journalism as a crypto analyst and market expert at NewsBTC, covering trends and blockchain developments. Alongside writing, he works as a Virtual Assistant supporting editorial operations, workflows, and coordination tasks.

Outside work, he enjoys motorbikes, riding a Yamaha R3, preferring relaxed coastal rides. He spends time with two cats and a dog, and unwinds with coffee, Filipino food, and occasional rum while watching comedy films.

His career blends journalism, analysis, and support roles, reflecting adaptability across media, markets, and digital content production in modern newsroom environments and remote work settings globally.

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