Online advertising is a multibillion-dollar industry. The total spending on digital advertising is estimated to be around $230 billion, which is expected to cross $335 billion by 2020. While the industry as a whole continues to grow every year, it leaves room for a lot of innovation. Cryptocurrencies and their underlying blockchain technology have a lot of potential to revolutionize advertising. CCEDK, the “cryptocurrency conglomerate” offering a variety of valuable products and solutions to the global crypto-community has introduced an exclusive token BTSR, empowering advertisers, clients, and even the general cryptocurrency community members to reap benefits.
CCEDK has a vast, diverse experience in developing, implementing and promoting cryptocurrency projects. Some of its principal projects include OpenLedger — a decentralized cryptocurrency exchange platform, OBITS cryptocurrency and ICOO cryptocurrency crowdfunding 3.0 platform. The introduction of BTSR into the fold not only contributes to the overall strength of CCEDK’s offering but also takes digital advertising of various forms to a new level.
BTSR is a universal advertising currency. Based on the BitShares blockchain, BTSR was initially created to garner support for its central advertising systems BitTeaser and HubDSP through community participation. But now, the tokens have grown to be much more than an instrument for speculation; it can be used to buy ad slots, offering an opportunity for the advertisers and customers to conduct business with cryptocurrency instead of fiat currency.
Meanwhile, BTSR follows a model similar to that of the platform’s other cryptocurrencies, which involves frequent buybacks and other blockchain related benefits. Some of the advantages of BTSR includes fast withdrawals, replacement of traditional banking and card transactions in the industry with a state-of-the age payment system, etc.
Since February 2017, BTSR tokens have been made available to private investors who would like to hold on to them and gain profits as the platform grows big. The recent development has also led to an increase in the token’s demand, causing a price surge. The buyback of BTSR tokens is facilitated by a portion of profits generated by the BitTeaser ecosystem.
The tokens that are repurchased by the platform will be burnt by the company, increasing the value of remaining tokens in circulation. The platform has listed the details of buybacks on the BTSR website. The tokens are available on OpenLedger, to be bought against a range of fiat and cryptocurrencies.
CCEDK is on the right path to make the presence of blockchain felt in the global advertising industry. In the near future, the value of BTSR has only one way to go, and that’s upwards.
Disclosure: Deepak Bharadwaz, Crypto Data Analyst for BlockStreet.info, was paid for his cooperation with NEWSBTC in preparing this content. Deepak provides Bitcoin Price Analysis & Trading Intelligence.