Bitcoin Foundation Reveals New Branding, Website

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The Bitcoin Foundation — the organization with the aim to promote and protect bitcoin — has revealed new branding and a new website Wednesday in what the organization says is an effort to “focus on the power of Bitcoin to unlock potential for global financial inclusion, stable money supply in countries with monetary instability, modernization of cumbersome and expensive legacy financial systems, and increased dignity for human beings around the world.”

“Most people don’t understand the inner workings of the credit card or banking system. And by and large, they don’t care. They just want to know that it works and how it affects them. For most people, the deluge of information on Bitcoin is too overwhelming and confusing,” said Jinyoung Lee Englund, who heads Marketing and Communications at the Bitcoin Foundation.

“Whether you’re a family member disheartened by the 3-15% you pay in remittance fees whenever you send financial support to family overseas or a nonprofit trying to reclaim the 20-30% lost due to fees and inefficiencies in traditional financial services, you now have a ‘one stop shop’ to go to for the best and reliable information and resources on Bitcoin,” she said.

The launch of the new website comes following the recent actions of the Foundation to open up member message boards for public viewing in the spirit of transparency. Attempts were made to update the existing website were going to prove to be too expensive, so rebuilding the Foundation’s technological infrastructure became the best option.

“We had two main goals: build a dynamic communications platform that enables us to share Bitcoin’s world changing benefits so that anyone with any background could easily understand, and be a valuable resource hub for the Bitcoin community,” said Executive Director Jon Matonis.

The Foundation notes:

[blockquote style=”2″]The new website’s improved technical infrastructure empowers the team to make real-time changes as well as sets the stage for the buildout of interactive affiliate and membership portals due in early October. In keeping with the foundation’s core value of decentralization, instead of creating original content, the foundation is committed to crowdsourcing and highlighting people and organizations such as Bitcoin.org, Bitnodes.io, Bitcoinfilm.org, and Xapo who are already creating valuable community resources. [/blockquote]

Overall, we think it looks quite nice. You can check out the new an improved website at BitcoinFoundation.org.