Purse.io, the cryptocurrency platform has expanded its service in India. The company, in a recent blog post, announced its partnership with one of the “Big Four” Indian Bitcoin exchange platform, Coinsecure.

The partnership with Coinsecure is the second of its kind in the country that is showing increased interest in Bitcoin in recent days. Purse already has an existing partnership with Unocoin, another leading Bitcoin platform in the country.

“Through this joint collaboration, we plan to provide their [Coinsecure’s] customers with a unique value proposition to incentivize further adoption of bitcoin in this new market,” said the company in its blog post.

India’s current monetary situation following the demonetization of certain banknotes is not lost on Purse and the company’s move to expand its services in the country comes at a time when the demand for alternative currencies like Bitcoin is at an all-time high. With the new collaboration, Coinsecure’s customers looking for a way to buy goods and produces from Amazon with Bitcoin will be directed to Purse’s platform.

By making Amazon purchases over Bitcoin, users stand to save a lot of money. Also, Purse offers a way for Amazon Mechanical Turk workers to convert their excess gift card credits into Bitcoin, to later sell it for INR on Coinsecure.

Bitcoin has been having a great week in the market so far. Bitcoin reached the highest market capitalization earlier today after the digital currency’s price hit $910. The demand for Bitcoin is expected to grow further in the near future, which will lead to further increase in its value.

The Indian cryptocurrency community has been exhibiting drastic growth in the recent days. Being the second most populous country, increasing interest in Bitcoin among the population will bolster the bitcoin ecosystem. Purse is in the right place at the right time to benefit from it.

Ref: Purse Blog | Image: Shutterstock