NewsBTC
No Result
View All Result
  • Cryptocurrency News
    • Bitcoin News (BTC)
    • Ethereum News (ETH)
    • Ripple News (XRP)
    • Shiba Inu News (SHIB)
    • Cardano News (ADA)
    • Dogecoin News (DOGE)
    • Solana News (SOL)
    • Litecoin News (LTC)
    • Avalanche News (AVAX)
    • Polygon News (MATIC)
  • Crypto Prices
    • Binance Coin (BNB) Price
    • Bitcoin (BTC) Price
    • Cardano (ADA) Price
    • Chainlink (LINK) Price
    • Dogecoin (DOGE) Price
    • Ethereum (ETH) Price
    • Litecoin (LTC) Price
    • Polkadot (DOT) Price
  • Crypto Resources & Directory
  • All Crypto
  • Play GamesTry
  • CasinosTry
Breaking News: Bitcoin Hits ATH Of $112,000, Expert Predicts Rally Is Just Beginning
  • Cryptocurrency News
    • Bitcoin News (BTC)
    • Ethereum News (ETH)
    • Ripple News (XRP)
    • Shiba Inu News (SHIB)
    • Cardano News (ADA)
    • Dogecoin News (DOGE)
    • Solana News (SOL)
    • Litecoin News (LTC)
    • Avalanche News (AVAX)
    • Polygon News (MATIC)
  • Crypto Prices
    • Binance Coin (BNB) Price
    • Bitcoin (BTC) Price
    • Cardano (ADA) Price
    • Chainlink (LINK) Price
    • Dogecoin (DOGE) Price
    • Ethereum (ETH) Price
    • Litecoin (LTC) Price
    • Polkadot (DOT) Price
  • Crypto Resources & Directory
  • All Crypto
  • Play GamesTry
  • CasinosTry
Bitcoin News
No Result
View All Result
Breaking News: Bitcoin Hits ATH Of $112,000, Expert Predicts Rally Is Just Beginning

ICOs as a Marketing Tool for Businesses

newsbtc
newsbtc
5 years ago
3 mins read
ICO, pluscoin, cryptocurrency

Reason to trust

Strict editorial policy that focuses on accuracy, relevance, and impartiality
Created by industry experts and meticulously reviewed
The highest standards in reporting and publishing
How Our News is Made

Strict editorial policy that focuses on accuracy, relevance, and impartiality

Ad discliamer

Morbi pretium leo et nisl aliquam mollis. Quisque arcu lorem, ultricies quis pellentesque nec, ullamcorper eu odio.

As a financial tool for blockchain companies, the ICO has already started to lose popularity in its original form. More and more, however, companies in the non-crypto economy are pondering the idea of raising money through an ICO. But, when it comes down to it, these companies don’t have the know-how, nor the willingness, to switch their business processes over to the blockchain. What would an ICO do for these companies? Would it just be a tool to raise funds, or perhaps something more?

As of late, many of these companies of the “traditional” economy have approached our team seeking consultation on the primary requirements for starting an ICO. Although we are not a consulting firm, and our entire team is busy with our own ICO and the development of our product, we do find time to speak with these people and to give some advice regarding the ICO mechanism and blockchain tech.

More and more, in these conversations, we find ourselves talking to the heads of highly innovative companies, that have rather popular products. Of course, chief among their interests is to offer some sort of tokenized securities. In business, the most understood practice is to offer a share of the company or some portion of the profit. These companies want to use the ICO like an IPO. Instead, we recommend creating a token that is connected to the product, rather than to the company. 

 Over the course of these discussions, during which we recommended that it is better to connect the token with the product, we have gradually come to a new idea – an interesting model for ICO use – which has already been applied to traditional companies several times.

The idea is this: since these companies already have started production, have determined who the audience is for their products, and since they are seeking increase sales, they must be ready to provide discounts for the products. We think a great idea for these companies would be to sell tokens at 5-10% of the market price of the product, and offer all token holders a discount on the actual product of around 50%. So if the product costs 100 USD, the token would cost 5-10 USD, and the token would give its owners the right to purchase the product for 50 USD.

We think this can really be an effective strategy to increase sales. The product is already finished, and past the R&D phase. Even with the large discount, profit will still be made, especially since the product is ready to be delivered at any moment.  What’s more, during the ICO there will be no reason to go through escrow, as the company has already long since proven its concept and its trustworthiness. Funds raised during such an ICO will be available to be reinvested into the global marketing of the product, and the promotion of the ICO itself.

By going through the ICO process in this way, the company will see an increase in demand for the product, widened marketing, as well as a big media push, as is typical when ICOs are happening. The new publicity can lead to new strategic partnerships for the company and even greater growth in the future. While the ICO only focussed on the product, attention will go back to the company, gradually, and resources will be obtained that can help to produce new products or improve existing ones.

When we take a step back, we can see that, when companies make good use of the ICO as a tool, it can bring great benefits to the business. However, these benefits aren’t directly to do with the blockchain. It has more to do with the marketing and media attention.

We do encourage such ICO use as, more likely than not, when those traditional companies make use of the ICO as a tool, they are developing the infrastructure which eventually will enable the interaction of the crypto and traditional economies. That ICOs will become a part of the whole economy is a fact. It is only a matter of time.

Tweet123Share196ShareSend
newsbtc
newsbtc

newsbtc

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Disclaimer: The information found on NewsBTC is for educational purposes only. It does not represent the opinions of NewsBTC on whether to buy, sell or hold any investments and naturally investing carries risks. You are advised to conduct your own research before making any investment decisions. Use information provided on this website entirely at your own risk.

Related News

Bitcoin

All-Time High Alert: Bitcoin Surges To $118,000, Alt Season On The Horizon?

Bitcoin (BTC) has reached a new all-time high, surpassing the $118,000 mark, igniting speculation about the potential for an upcoming...

Ronaldo Marquez 9 hours ago
Bitcoin Breaks Records: What Miners and Leverage Traders Are Doing Behind the Scenes

Bitcoin Breaks Records: What Miners and Leverage Traders Are Doing Behind the Scenes

Bitcoin has surpassed its previous all-time high, reaching $118,254 and marking a notable milestone in its price trajectory. This latest...

Samuel Edyme 2 days ago

No Mania Yet: Bitcoin ATH Lacks Hype, Suggesting Further Upside Potential

As Bitcoin (BTC) continues to post new all-time highs (ATH), reaching as much as $118,869 on Binance, market indicators show...

Ash Tiwari 2 days ago
Load More

Reason to trust

Strict editorial policy that focuses on accuracy, relevance, and impartiality
Created by industry experts and meticulously reviewed
The highest standards in reporting and publishing
How Our News is Made

Strict editorial policy that focuses on accuracy, relevance, and impartiality

Ad discliamer

Morbi pretium leo et nisl aliquam mollis. Quisque arcu lorem, ultricies quis pellentesque nec, ullamcorper eu odio.

Related News

Ripple

Ripple’s $21 Trillion Dream: What Capturing 20% Of SWIFT Volume Means For XRP

Scott Matherson 13 hours ago
Bitcoin

Bitcoin Stalls After Rally: Will It Blast Through $125,000 Or Slip Back To $110K?

Scott Matherson 16 hours ago
Ethereum

Ethereum Chart Confirms Bull Flag Breakout: $3,834 Target Comes Into View

Scott Matherson 19 hours ago

Premium Sponsors

Press Releases

  • Token6900

    仮想通貨 おすすめ...

    9 seconds ago
  • ミームコイン時代到来?イーサリアムが3,000ドル回復–次なるETHの展開と注目の新Layer‑2プロジェクト

    ...

    3 minutes ago
  • 3 altcoina koja vrijedi pratiti u drugom tjednu srpnja 2025.

    Các Đồng Coin Tiềm Năng Nên Mua Ngay Khi Quốc...

    6 minutes ago
  • 3 Alt coin Nổi Bật Cần Theo Dõi Trong Tuần Thứ...

    18 minutes ago
  • 4 kriptovalute koje bi ovog ljeta mogle pretvoriti 1000...

    23 minutes ago

Newsletter

Be the first to get the latest important crypto news & events to your inbox.

  • This field is for validation purposes and should be left unchanged.

About Us

NewsBTC is a cryptocurrency news service that covers bitcoin news today, technical analysis & forecasts for bitcoin price and other altcoins. Here at NewsBTC, we are dedicated to enlightening everyone about bitcoin and other cryptocurrencies.

We cover BTC news related to bitcoin exchanges, bitcoin mining and price forecasts for various cryptocurrencies.

Disclaimer: The information found on NewsBTC is for educational purposes only. It does not represent the opinions of NewsBTC on whether to buy, sell or hold any investments and naturally investing carries risks. You are advised to conduct your own research before making any investment decisions. Use information provided on this website entirely at your own risk.

Company

  • About Us
  • Advertising
  • Contact Us
  • Privacy Center

Social

© 2025 NewsBTC. All Rights Reserved.

  • Cryptocurrency News
    • Bitcoin News (BTC)
    • Ethereum News (ETH)
    • Ripple News (XRP)
    • Shiba Inu News (SHIB)
    • Cardano News (ADA)
    • Dogecoin News (DOGE)
    • Solana News (SOL)
    • Litecoin News (LTC)
    • Avalanche News (AVAX)
    • Polygon News (MATIC)
  • Crypto Prices
    • Binance Coin (BNB) Price
    • Bitcoin (BTC) Price
    • Cardano (ADA) Price
    • Chainlink (LINK) Price
    • Dogecoin (DOGE) Price
    • Ethereum (ETH) Price
    • Litecoin (LTC) Price
    • Polkadot (DOT) Price
  • Crypto Resources & Directory
  • All Crypto
  • Play Games
  • Casinos
Advertise

© 2025 NewsBTC. All Rights Reserved.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy Center or Cookie Policy.