NewsBTC
No Result
View All Result
  • Cryptocurrency News
    • Bitcoin News (BTC)
    • Ethereum News (ETH)
    • Ripple News (XRP)
    • Shiba Inu News (SHIB)
    • Cardano News (ADA)
    • Dogecoin News (DOGE)
    • Solana News (SOL)
    • Litecoin News (LTC)
    • Avalanche News (AVAX)
    • Polygon News (MATIC)
  • Crypto Prices
    • Binance Coin (BNB) Price
    • Bitcoin (BTC) Price
    • Cardano (ADA) Price
    • Chainlink (LINK) Price
    • Dogecoin (DOGE) Price
    • Ethereum (ETH) Price
    • Litecoin (LTC) Price
    • Polkadot (DOT) Price
  • Crypto Resources & Directory
  • All Crypto
  • Play GamesTry
  • CasinosTry
Breaking News: Bitcoin Hits ATH Of $112,000, Expert Predicts Rally Is Just Beginning
  • Cryptocurrency News
    • Bitcoin News (BTC)
    • Ethereum News (ETH)
    • Ripple News (XRP)
    • Shiba Inu News (SHIB)
    • Cardano News (ADA)
    • Dogecoin News (DOGE)
    • Solana News (SOL)
    • Litecoin News (LTC)
    • Avalanche News (AVAX)
    • Polygon News (MATIC)
  • Crypto Prices
    • Binance Coin (BNB) Price
    • Bitcoin (BTC) Price
    • Cardano (ADA) Price
    • Chainlink (LINK) Price
    • Dogecoin (DOGE) Price
    • Ethereum (ETH) Price
    • Litecoin (LTC) Price
    • Polkadot (DOT) Price
  • Crypto Resources & Directory
  • All Crypto
  • Play GamesTry
  • CasinosTry
Bitcoin News
No Result
View All Result
Breaking News: Bitcoin Hits ATH Of $112,000, Expert Predicts Rally Is Just Beginning

Square and eToro 3x User Base by Integrating Crypto, Others Lag Behind

Nick Chong
Nick Chong
6 years ago
3 mins read
Crypto

Reason to trust

Strict editorial policy that focuses on accuracy, relevance, and impartiality
Created by industry experts and meticulously reviewed
The highest standards in reporting and publishing
How Our News is Made

Strict editorial policy that focuses on accuracy, relevance, and impartiality

Ad discliamer

Morbi pretium leo et nisl aliquam mollis. Quisque arcu lorem, ultricies quis pellentesque nec, ullamcorper eu odio.

The crypto market has undoubtedly begun to permeate into legacy systems, with several forward-thinking firms beginning to make a foray into this space over the past months. While these moves are often seen as high-risk, as a result of the negative image propagated by the mainstream media and consumers, firms adopting cryptocurrencies have actually excelled and expanded, much to the dismay of naysayers.

People Hate Change

Despite this industry’s infancy, financial-technology (fintech) firms have embraced crypto assets with open arms, with firms like Robinhood, Square, eToro, and Revolut all taking a unique take on cryptocurrencies over the years. And while this would be a hazardous choice for traditional institutions, some say that crypto and fintech go hand-in-hand, as the next era of the financial world will likely involve some form of blockchain-backed digital assets in one way or another.

Regardless, as addressed by a recent tweet from Kevin Rooke, a Canadian cryptocurrency & blockchain researcher, crypto-friendly fintech firms have actually seen their “user numbers shoot up” in a non-linear fashion following the launch of a crypto feature, contrary to popular belief.

People hate change.

Want people to use your crypto application? Don't force them to learn new skills.

Square figured this out – and they tripled their user base in 9 months 👇 pic.twitter.com/LnXfgZ8aHi

— Kevin Rooke (@kerooke) September 9, 2018

The most notable example pointed out by Rooke was Square’s Cash mobile application, which introduced Bitcoin purchasing abilities in November 2017, and subsequently saw its user base swell from three million to nine million users in the time since. Although Cash’s growth can’t be solely attributed to the Bitcoin feature, as the app saw its fair share of non-crypto expansion maneuvers in the aforementioned timespan, naysayers would be remiss to believe that crypto actually hurt the performance of the app instead of aiding its development.

While not as drastic, Revolut, Robinhood, and eToro also saw significant upticks in their user counts following the introduction of a Bitcoin CFD in the case of eToro and low-fee cryptocurrency trading in the case of Revolut and Robinhood.  Explaining why this is the case, the researcher alluded to the ease-of-use these often mobile-centric platforms provide for the average Joe, which is evidently a dominant factor that draws users to utilize crypto features. Rooke wrote:

“The surges are likely the result of many ‘pure’ crypto exchanges not being beginner-friendly or as straightforward to use as these highly-user optimized apps. When crypto-trading was enabled on them (fintech apps), people who had heretofore followed the phenomenon from the sidelines decided to join in. Marketing and communication efforts also contributed to making new crypto-features go viral.”

In short, the introduction of cryptocurrency trading features on the four aforementioned apps, which are seemingly marketed at common consumers, allowed interested individuals to take their first meaningful steps into this early-stage market. So maybe the key to worldwide adoption isn’t the development of advanced platforms, but rather, the propagation of easy-to-use, accesible and low-fee platforms that make investing in cryptocurrencies a breeze.

However, some criticized Rooke’s analysis, noting that Robinhood and eToro do not offer “physical” cryptocurrencies via their trading features, which removes the ethos of decentralization and user-owned digital assets. Responding to the criticism, Rooke wrote that this is beside the point, alluding to the low levels of adoption that current “crypto applications” are struggling with as we speak, while these retail-focused platforms are seeing thousands, if not millions of active users.

The hope is that eventually, as Vitalik Buterin recently put it, to get those who are already interested in crypto assets to eventually take part in “real applications of real economic activity.”

Featured Image From Shutterstock
Tweet123Share196ShareSend
Nick Chong
Nick Chong

Nick Chong

I am a writer who has been following Bitcoin for years now. My insights and interviews have been featured in leading publications in the industry such as LongHash and Decrypt. I own a small amount of Bitcoin.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Disclaimer: The information found on NewsBTC is for educational purposes only. It does not represent the opinions of NewsBTC on whether to buy, sell or hold any investments and naturally investing carries risks. You are advised to conduct your own research before making any investment decisions. Use information provided on this website entirely at your own risk.

Related News

Bitcoin

Bitcoin Hits ATH Of $112,000, Expert Predicts Rally Is Just Beginning

On Wednesday afternoon, Bitcoin (BTC) surged to a remarkable all-time high (ATH) of $112,022, breaking free from its previous consolidation...

Ronaldo Marquez 3 hours ago
Bitcoin

Last Crash Before The Surge: Why Bitcoin Is Set To Drop Below $107,000

A new analysis shows that Bitcoin (BTC) may be on the verge of a calculated price crash that could take...

Scott Matherson 3 hours ago
Sei

Sei Network Unlocks Japan Market After Hitting $626M In TVL

US traders and DeFi fans have turned their eyes to Sei Network (SEI) after its Total Value Locked (TVL) climbed...

Christian Encila 6 hours ago
Load More

Reason to trust

Strict editorial policy that focuses on accuracy, relevance, and impartiality
Created by industry experts and meticulously reviewed
The highest standards in reporting and publishing
How Our News is Made

Strict editorial policy that focuses on accuracy, relevance, and impartiality

Ad discliamer

Morbi pretium leo et nisl aliquam mollis. Quisque arcu lorem, ultricies quis pellentesque nec, ullamcorper eu odio.

Related News

Bitcoin Price Attempts a Comeback

Bitcoin Breakout Alert — Price Turns Green as Bulls Step In

Aayush Jindal 18 minutes ago
Bitcoin 30-Day Average Funding Rate Drops – Bullish Setup Takes Shape

Bitcoin 30-Day Average Funding Rate Drops – Bullish Setup Takes Shape

Sebastian Villafuerte 35 minutes ago
Bitcoin vs Ethereum

Bitcoin Moving With Stocks, But Ethereum’s Correlation Is Fading

Keshav Verma 2 hours ago

Premium Sponsors

Press Releases

  • Ripple XRP Investors Making $10,9700 Per Day with This...

    36 minutes ago
  • 仮想通貨プレセール|次世代ビットコイン拡張プロジェクトが200万ドル目前、投資家が続々と参加中

    ...

    11 hours ago
  • 仮想通貨おすすめ|ビットコインが過去最高値に迫る中、ETFが70万トークンを保有

    ...

    12 hours ago
  • 新しい仮想通貨が160万ドルを調達──過剰な宣伝を避ける注目のミーム系ボット登場

    ...

    12 hours ago
  • 仮想通貨おすすめ|ビットコインが10万8,000ドル突破、2025年7月に注目の17銘柄

    ...

    12 hours ago

Newsletter

Be the first to get the latest important crypto news & events to your inbox.

  • This field is for validation purposes and should be left unchanged.

About Us

NewsBTC is a cryptocurrency news service that covers bitcoin news today, technical analysis & forecasts for bitcoin price and other altcoins. Here at NewsBTC, we are dedicated to enlightening everyone about bitcoin and other cryptocurrencies.

We cover BTC news related to bitcoin exchanges, bitcoin mining and price forecasts for various cryptocurrencies.

Disclaimer: The information found on NewsBTC is for educational purposes only. It does not represent the opinions of NewsBTC on whether to buy, sell or hold any investments and naturally investing carries risks. You are advised to conduct your own research before making any investment decisions. Use information provided on this website entirely at your own risk.

Company

  • About Us
  • Advertising
  • Contact Us
  • Privacy Center

Social

© 2025 NewsBTC. All Rights Reserved.

  • Cryptocurrency News
    • Bitcoin News (BTC)
    • Ethereum News (ETH)
    • Ripple News (XRP)
    • Shiba Inu News (SHIB)
    • Cardano News (ADA)
    • Dogecoin News (DOGE)
    • Solana News (SOL)
    • Litecoin News (LTC)
    • Avalanche News (AVAX)
    • Polygon News (MATIC)
  • Crypto Prices
    • Binance Coin (BNB) Price
    • Bitcoin (BTC) Price
    • Cardano (ADA) Price
    • Chainlink (LINK) Price
    • Dogecoin (DOGE) Price
    • Ethereum (ETH) Price
    • Litecoin (LTC) Price
    • Polkadot (DOT) Price
  • Crypto Resources & Directory
  • All Crypto
  • Play Games
  • Casinos
Advertise

© 2025 NewsBTC. All Rights Reserved.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy Center or Cookie Policy.