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Since late 2024, BBVA’s private‑banking arm in Switzerland has been quietly advising clients to add Bitcoin and Ether to their holdings. According to Philippe Meyer, who leads digital and blockchain solutions at BBVA Switzerland, wealthy customers should allocate between 3% and 7% of their portfolios to crypto. Based on reports, this advice aims to boost returns without exposing investors to outsized risk.
Early Adoption Timeline
BBVA began executing crypto trades in 2021 for a handful of clients. By September 2024, Meyer says the bank had started formally recommending a 3% Bitcoin stake in balanced portfolios.
Now, risk‑tolerant clients can move up to 7% into digital assets, reflecting BBVA’s growing confidence in crypto as a mainstream option.
Philippe Meyer recently delivered a presentation at a blockchain conference in Lugano, Switzerland. Source: BBVA Switzerland.
Client Reaction And Risk Views
Many clients have responded well so far. Meyer notes that even a small 3% allocation “already boosts the performance” of a diversified portfolio and “you are not taking a huge risk” at that level.
Short‑term swings still occur—crypto markets can drop 20% in a week—but private clients seem ready to ride those waves in pursuit of higher gains.
According to Reuters, BBVA, Spain’s second-largest bank, has been advising its private banking clients since September 2024 to allocate 3% to 7% of their portfolios to cryptocurrencies based on their risk appetite. The guidance currently applies to Bitcoin and Ether, with plans…
— Wu Blockchain (@WuBlockchain) June 17, 2025
Regulatory And Market Context
Europe’s Markets in Crypto‑Assets regulation (MiCA) took full effect at the end of December 2024. This rulebook governs token issuers and service providers across the EU.
Yet the European Securities and Markets Authority reports that 95% of EU banks avoid crypto activities entirely.
BBVA stands out: in March 2025, Spain’s securities regulator gave it formal approval to offer Bitcoin and Ether trading in the country.
Next Steps For App And Investors
BBVA plans to roll out buy, sell, and portfolio management features inside its existing mobile app over the coming months. The launch will begin with select clients before expanding more broadly.
As rival banks like Santander explore their own stablecoins—pegged to dollars and euros—BBVA’s move could spur a wave of mainstream crypto services.
For now, only high‑net‑worth clients hear this crypto advice. But if allocations deliver solid returns and BBVA weathers any market crashes, other banks may follow. That would give more investors the chance to include crypto alongside stocks, bonds, and real estate.
The real test will come if Bitcoin or Ether plunge sharply. If BBVA’s cautious plan holds up under stress, it may reshape how mainstream finance treats digital assets.
Featured image from ESG News, chart from TradingView
