Following (somewhat) in the footsteps of Zynga, Big Fish Games is reportedly embracing bitcoin, only they’re not just testing it. They’re fully implementing it into the 3,000 games in their portfolio, according to VentureBeat.
“It’s a fun project, and it makes sense,” company CEO Paul Thelen said to GamesBeat.
Big Fish began looking into accepting bitcoin thanks to an engineer on the team who is also a bitcoin enthusiast, and here we are today.
Frankly, move makes sense from multiple angles. For bitcoin enthusiasts, they’ll be able to easily make purchases using their digital currency. And for Big Fish, they’ll be saving money on transaction fees charged by traditional payment processors — which works out to be about 8 percent of the company’s gross revenue, in fact.
Thelan is hoping gamers turn to bitcoin faster than other shoppers might, the VentureBeat report added.
In order to make this all work, Big Fish has partnered with Coinbase, who will not charge transaction fees for the first $1 million in transactions. Thereafter, the fee is below 1 percent.
Interestingly, the company was considering setting aside up to 8 percent of each bitcoin payment as an investment in bitcoin, but decided to convert it all into U.S. dollars.
Would you be more inclined to buy from Big Fish now that they’re accepting bitcoin?