Freshly announced this morning is news that Atlanta, Georgia-based BitPay has become a Demandware LINK Technology Partner, which will allow Demandware’s clients the ability to add bitcoin as a form of payment.
Demandware is an NYSE-listed e-commerce services provider that works with major brands like Converse, Godiva Chocolatier, Barneys New York, and the Brooks Brothers.
That means that clients with Demandware will quickly and efficiently be able to integrate bitcoin payments, which could mean a very good thing for bitcoin adoption among merchants.
“The BitPay integration gives Demandware customers access to another innovative solution to effectively meet evolving consumer demands,” said Tom Griffin, Senior Vice President of Corporate Development at Demandware. “With BitPay, our joint customers can offer another payment option to their customers, further enhancing the consumer shopping experience.”
Of course, whether or not Demandware clients will take advantage of the new integration will remain to be seen.
“Our goal is to make it as easy as possible for merchants around the world to add bitcoin into their payment systems,” said Tony Gallippi, co-founder and CEO of BitPay. “Our LINK cartridge offers retailers a quick and easy way to accept bitcoin as part of their payment options.”
BitPay offers free processing, which allows businesses to accept bitcoin without limitations and receive settlements in nine fiat currencies.