- Nexo announces strategic partnership with major professional golf tournament, DP World Tour.
- The partnership marks the first time a digital asset and wealth firm is sponsoring a major golf tournament.
- The upcoming Scottish leg of the tournament will be renamed to “Nexo Championship”.
Nexo, the leading digital asset and wealth platform, has announced a strategic partnership with the DP World Tour, the main men’s professional golf tour of the European Tour group. The partnership welcomes Nexo as the Tour’s Official Digital Asset and Wealth Partner through 2027. As a premier sponsor of the event, Nexo will activate premium hospitality and bespoke experiences for attendees, aiming to grow its global brand among high-net-worth clients and institutions.
Crucially, the partnership is pioneering crypto sponsorships in golf, following in the footsteps of Crypto.com in F1 and Binance in soccer, among others. Nexo’s partnership with the DP World Tour marks the first-ever sponsorship between a crypto wealth platform and a major professional golf tour, placing the partners at the forefront of global sport and finance innovation.
“This partnership reflects our belief that wealth and golf are built the same way: with preparation, control, and vision. Both the DP World Tour and Nexo share a commitment to precision, discipline, and performance – whether on the course or in finance. Golf is a natural fit for our brand: elevated, global, and principled,” Antoni Trenchev, Co-founder and Managing Partner at Nexo, said in his statement on the collaboration.
The partnership will start by covering six premier tournaments out of the 42 tournaments on the DP World Tour 2025 schedule. Some of the tournaments set to be sponsored by Nexo include the Genesis Scottish Open, featuring notable players Rory McIlroy, Scottie Scheffler, and Matt Fitzpatrick, the Betfred British Masters, the BMW PGA Championship, the Abu Dhabi Championship, and the season-ending DP World Tour Championship in Dubai.
Nexo Championship Launches In Scotland
As part of the collaboration, Nexo will also get naming rights to the upcoming Scottish leg of the DP World Tour, renaming it to “Nexo Championship”. The event is set to take place at the iconic Trump International Golf Links in Aberdeenshire, Scotland, from August 7-10, 2025. This flagship event marks Nexo’s bold entry into global sports sponsorship, fusing prestige, performance, and innovation in one of the most revered settings in the sport.
Max Hamilton, Executive Commercial Director, DP World Tour, believes the partnership complements the values and visions of both companies, combining the innovation of Nexo with the global golf fanbase that DP World Tour attracts.
“Nexo’s forward-thinking approach to innovation and performance aligns seamlessly with ours. Just as the DP World Tour connects global golf fans using the latest technologies, Nexo is reshaping wealth-building with digital tools,” Hamilton said. “Our audience is global, affluent, and financially savvy, making this partnership a powerful platform for strategic engagement.”
Nexo’s Plan To Build A Global Brand
More importantly, Nexo aims to woo investors to its digital asset and wealth platform by activating premium hospitality and bespoke experiences that align with the company’s white-glove, custom services for high-net-worth clients. The company will focus on strategic, high-impact branding on and off the course.
The partnership between Nexo and DP World Tour mirrors each firm’s values of discipline, precision, and long-term performance, factors that are in line with Nexo’s approach to building sustainable wealth.
Since launch, Nexo has driven forward digital asset and wealth services for institutions and high-net-worth clients in over 150 countries. With over $11 billion AUM, Nexo has helped its clientele manage, preserve, and grow their crypto holdings. This new partnership is a cornerstone of Nexo’s international presence, reinforcing its mission to drive the next generation of wealth. This collaboration signals the rise of a new kind of partner in elite golf: digital-first, innovation-led, and globally minded.
Image: Nexo x DP World Tour