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Australia’s First Solana Digital Asset Treasury: Will Snorter Token Be Next 1000x Crypto?

Aaron Walker
Aaron Walker
Last Updated: September 24, 2025 4:35 pm
4 mins read
Fitell Makes Bold Crypto Pivot as Australia’s First Solana Digital Asset Treasury, Will Snorter Token Be Next 1000x Crypto?

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The fitness industry loves transformation stories, but Australian firm Fitell Corporation set a high bar with its own makeover. The company recently announced a major pivot: the establishment of Australia’s first Solana-based digital asset treasury.

To support this strategy, Fitell secured up to $100M via a convertible financing facility, with $10M immediately committed to acquiring $SOL tokens.

All this institutional attention to Solana is bound to shake the $SOL ecosystem (in a good way), and best altcoins like Snorter Token ($SNORT) could be the next 1000x crypto in the upcoming cycle.

Active Yield via DeFi Innovation

Fitell’s new treasury fits in with the rapidly-evolving DAT approach, designed not simply as a passive token holding but as an active, yield-oriented engine.

It’s one of the reasons that $SOL treasuries have been growing rapidly over the past months, even while Bitcoin treasuries dominate the discussion.

Solana Treasury Growth

Rather than relying solely on staking, the company plans to deploy its $SOL holdings across a diversified portfolio of DeFi and derivatives strategies – including options, liquidity provisioning, structured yield products, and so-called snowball instruments – all with built-in risk management.

Any returns generated will be reinvested into the treasury, compounding the firm’s $SOL exposure over time.

The idea isn’t just to buy and hold $SOL, but to create an in-house yield generation machine, powered by Solana.

To guide the makeover, Fitell enlisted industry veterans David Swaney and Cailen Sullivan. The assets will be custodied with BitGo Trust Company.

From ‘Fitell’ to ‘Solana Australia Corporation’

Fitell intends to rename itself ‘Solana Australia Corporation,’ signaling its transformation from fitness retailer to digital asset treasury company.

The new company plans to pursue a dual listing on the Australian Securities Exchange (ASX), opening the door for regional investors to directly access its Solana exposure.

With aspirations to become the largest publicly listed $SOL holder in Australia and the broader Asia Pacific region, Fitell’s move reflects the increasing adoption of Digital Asset Treasury strategies (DATs) in the crypto space.

The pivot brings its own risks. By shifting from its core fitness business into crypto, Fitell exposes itself to the full brunt of crypto’s notorious volatility. Its stock price quickly reacted: shares surged following the announcement before pulling back amidst volatility.

Fitell stock price

Still, Fitell’s deliberative strategy may yet pay off. By reinvesting yield and operating within a structured DeFi framework, the company is making a reasoned bet that a disciplined, active approach to digital assets can outperform passive staking.

It’s worth noting the Solana itself has had a wildly up-and-down year but remains 47% ahead of where it began a year ago.

Solana price performance

That strength and resilience is a good sign for new and established Solana projects, including meme coin trading bot Snorter Bot.

Snorter Token ($SNORT) – The Faster, Cheaper, Better Crypto Trading Bot

Don’t waste time looking for the best Solana meme coins.

Instead, get Snorter Bot to find them for you. The bot is custom-built to sniff out low-cap coins on Telegram, where tokens launch, make incredible gains, and vanish, completely un-heard of.

Powered by the Snorter Token ($SNORT), the bot hunts out those underground opportunities and gives traders everything they need to win big.

Snorter features

And with lower fees and more advanced tools, Snorter Bot beats out the competition.

The $SNORT token unlocks the lowest-possible fees with the bot. All commands are native on the Telegram interface.

The $SNORT presale just powered past $4M as investors realize more about what $SNORT is and just how big Snorter Bot could be.

Learn how to buy $SNORT and visit the Snorter Token presale page for more information.

With the newly-minted Solana Australia Corporation expanding its $SOL holdings, the strength of the broader ecosystem looks firmly established, at least for the near future.

If Solana continues to perform well, Fitell’s move may herald a new era in corporate treasuries. It could offer a fresh paradigm in how non-crypto companies manage capital, blending traditional businesses with on-chain yield strategies.

And for retail investors, there’s ways to gain exposure to Solana through Fitell itself – or through hot crypto presales like Snorter Token.

Authored by Aaron Walker for NewsBTC – https://www.newsbtc.com/news/first-australian-sol-treasury-plans-100m-buy-snorter-token-next-1000x-crypto

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Aaron Walker
Aaron Walker

Aaron Walker

Aaron writes for NewsBTC as a Crypto Journalist, covering breaking news and developments across the crypto world.

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Aaron’s been writing and editing since 2016, and has seen firsthand how writing for online publications has evolved over that time with the influence of everything from a globalized workforce to LLMs. He’s also witnessed the rise of crypto from a fringe interest to a multi-trillion-dollar force that’s reshaping the world economy.

His background in academia with multiple post-grad degrees and a zest for good writing, wherever it may be found, powers Aaron’s own approach to covering crypto.

What sets good writing apart? Storytelling – finding connects the news to the people reading it and drawing out those connections. That’s what Aaron looks for in his own coverage.

In his off-hours, Aaron works for a local charity and enjoys working out and training with the local boxing club. He even reads physical books, occasionally.

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Disclaimer: The information found on NewsBTC is for educational purposes only. It does not represent the opinions of NewsBTC on whether to buy, sell or hold any investments and naturally investing carries risks. You are advised to conduct your own research before making any investment decisions. Use information provided on this website entirely at your own risk.

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Reason to trust

Strict editorial policy that focuses on accuracy, relevance, and impartiality
Created by industry experts and meticulously reviewed
The highest standards in reporting and publishing
How Our News is Made

Strict editorial policy that focuses on accuracy, relevance, and impartiality

Ad discliamer

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