Which is the Latest Billion-Dollar Company to Embrace BTC?

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So we got some exciting news today from media giant Time Inc (NYSE:TIME). The company reported via twitter that it now accepts bitcoin as payment for a number of its world-renowned magazine subscription services. Within an hour of each other, the company posted the following Tweets:

Announcing our partnership with @Coinbase to become the first major magazine publisher to accept bitcoin payments http://t.co/AVe9K9myTj

— Time Inc. (@TimeInc) December 16, 2014

Consumers can now use bitcoin to buy subscriptions of @fortunemagazine, @goodhealth, @TravlandLeisure & @ThisOldHouse http://t.co/AVe9K9myTj

— Time Inc. (@TimeInc) December 16, 2014

As the former highlights, Time has partnered with Coinbase to offer its bitcoin acceptance service, which the company has launched today (December 16) with some of its most popular offerings – including Fortune, Health, This Old House and Travel and Leisure.

Alongside the press release, Lynne Biggar, Executive Vice President of Consumer Marketing and Revenue at Time had this to say:

We are always looking for ways to make it easier for consumers to engage with our brands and this pilot program will give bitcoin users a seamless and simple way to purchase subscriptions… We hope to expand our partnership with Coinbase in the coming months to create more opportunities to provide greater value to our customers

All you need now is a Coinbase wallet and you can use bitcoin to subscribe to your favourite magazines – exciting huh?