We’ve been hearing for weeks that online retail giant Overstock.com was approaching $1 million in sales done in bitcoin. The time has come, and Overstock.com today announced they have indeed passed the $1 million mark.
“We did not expect to hit this milestone so quickly,” said Overstock CEO Patrick Byrne. “Bitcoin customers are good customers, and we’re pleased to provide them this service.”
Since accepting the digital currency on January 9th, over 4,300 customers (60 percent of them new customers) have paid for their products in bitcoin. Popular items sold include mobile phone cases and bed sheets, if you were curious.
When I spoke to the company’s CEO by phone last year, he was seemingly ecstatic about the possibility of accepting the cryptocurrency. Bitcoin payments were originally slated to begin in the second half of 2014, but the company reportedly felt pressured to enable them sooner to prevent a competitor from taking the lead (a result of the widespread media attention).