GRAND CAYMAN, Cayman Islands, September 23, 2020 – 12 Peers Capital Markets Ltd., a Cayman Islands based broker-dealer and capital markets firm announced its support for DigitalBits, a blockchain protocol focused on consumer digital assets (i.e loyalty points, rewards, branded stablecoins etc), with its purchase of the DigitalBits XDB token. 12 Peers Capital Markets recently announced a new found investment thesis focused on identifying blockchain projects that improve efficiencies across global markets.
DigitalBits is an enterprise-grade blockchain protocol designed to support consumer digital assets, specifically branded currencies. Branded currencies play an integral role in driving consumer behaviour, however, many of these programs are dated by today’s technological standards. These limitations have stifled value transfer, resulting in the accumulation of large amounts of idle capital – in 2017 US corporations held in excess of $100 billion in unused points liability.
The DigitalBits blockchain supports the tokenization of both existing and new consumer digital assets. Furthermore, the XDB Foundation, a neutral agnostic non-profit organization that supports the DigitalBits blockchain and ecosystem, continues to engage significant partnerships, building a robust ecosystem for users to participate in.
“It’s great to see traditional firms such as 12 Peers Capital Markets show interest in blockchain technology. This latest purchase by 12 Peers Capital Markets reaffirms strong institutional interest in, and support for branded stablecoins,” said Michael Gord, XDB Foundation Managing Director.
Founder and EVP of 12 Peers Capital Markets, Gordon Ferguson commented on the news with:
“We are excited to support the DigitalBits Project’s ecosystem and branded currency initiatives, including branded stablecoins. The void for more immersive brand-to-consumer experiences continues to widen, creating a tremendous opportunity for blockchain technology and branded stablecoins to enhance the engagement between brands and consumers.”
About 12 Peers Capital Markets
12 Peers Capital Markets, Ltd. is a broker dealer incorporated in the Cayman Islands and registered with the Cayman Islands Monetary Authority (CIMA). 12 Peers Capital Markets provide professional advisory and investment management services related to fixed income securities, structured notes and alternative investments for high net worth individuals and institutional investors. For more information, please visit https://12pcm.com/.
Disclaimer: This press release is for informational purposes only. The information does not constitute investment advice or an offer to invest. DigitalBits’ XDB tokens and virtual currencies, in general, are not legal tender, in any country, and are not backed by any government as legal tender, nor should they be treated as such.