Cryptocurrency Meets Sports: ESM Media and Dice Money Announce Partnership

European Sports Media (ESM) and DICE Money are delighted to announce that they have signed a contract for substantial media rights.

This unprecedented deal with cryptocurrency start-up DICE Money is valued at over six figures.

A like- for- like the offer was reached in exchange for a package of radio ads, and televised sports signage along with VIP hospitality, this mouth-watering deal includes:

  • 20 Matches all live on SKY Sports plus highlights – 2018/19
  • 10 x Rugby Championship and Pro 15 matches
  • 10 x Cricket T20 Blast matches
  • 540 x 30-second radio spots on Cyber Hot Hits and Cyber Rock (DAB and
  • VIP hospitality

About DICE Money

DICE money is a revolutionary innovation in the world of digital currency. Anthony Johnson Co-founder and CEO of DICE stated “This is the first time that a cryptocurrency has united the best features of both fiat and digital currency. DICE has been designed to enter everyday life as a normal currency alternative to traditional money. At the same time, DICE offers complete decentralization which provides greater opportunities to individuals and small business to succeed with funding through support from their contact network”

About ESM Media

ESM Media are market leaders throughout the World in sports marketing. ESM has worked with both clubs and sports teams in various countries throughout the world to increase brand awareness for its diverse client roster. Together with its radio stations, they provide a completely bespoke approach for all clients.

Andrew Macdougall CMO at ESM said  “This deal further galvanizes how digital currencies can be used exactly like regular money in everyday real-world scenarios. It will provide much-needed publicity for DICE Money bringing their unique concept to a whole new community” of affluent Sports lovers. Macdougall further commented “The DICE business model is genuinely revolutionary and I am excited to be able to support how elegantly it fulfills its promise of raising capital within a frictionless environment. DICE empowers millions of individuals, start up’s and existing business owners the opportunity to raise capital with practically a zero-cost approach” Currently individuals can also participate in the company’s unequaled ICO.


Anthony Johnson –
Andrew Macdougall +44 (0)208 0990 0624

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