Gambling Industry Innovators PBET & DEK International Partner to Fuel Rapid Expansion and Growth


Cyprus, 17 May 2019 – Two major players in the gambling industry announced this week they had signed an agreement for a strategic partnership that could present both entities with massive growth and innovation opportunities.

While PBET is a unique innovation that addresses the convergence between physical and online gaming through a Unified Gaming Platform, DEK International is dedicated to the distribution, creation, assembly and operation of electronic systems for gaming tables in casinos worldwide.

The clear synergies presented in this partnership point to wins on both sides since DEK is continually adding innovative and commercially ready products to their portfolio of distribution while PBET is expanding its own commercial edge and aiming to increase awareness of its unique product and services.

“We are proud to have signed this strategic partnership agreement with such a large, experienced and reputable distribution company like DEK International, said Bassel Moukaddem, CEO of PLC. Player Loyalty LTD (PBET).  “This partnership will not only offer important exposure but will also allow for faster expansion and rapid commercialization of our products thanks to the network of purchasing decision makers that become accessible. We look forward to collaborating and I am sure this opportunity will bring significant growth for both companies as we forge into new geographical regions and markets.”

As world attention becomes fixed on the iGaming industry, the ongoing appeal of the real-world casino remains significant. Where PBET and DEK converge is in the optimization of the relationship between these two spaces to create a holistic environment for casino operators and gamers alike.

PBET, which is currently in Pre-ICO stage, generates synergies between these physical and online gaming while integrating crypto-currencies instant payments and combining partners in a unique token-based Reward Club. The innovative business model relies on partnering with physical casinos and providing them with hassle-free turn-key solution to expand into the online gaming, thanks to a Unified Gaming Platform, allowing in-premises and online gaming. But PBET is unique in that it also possesses a real-world product – a physical casino management system, Genuina, currently deployed in 20 land-based casinos within 4 countries.

DEK International is an already well-established company, with 20 years’ experience successfully commercializing products in more than 25 countries, serving approximately a hundred casinos. The business is at the forefront of gaming technology, continuously researching new products, helping manufacturers in the development and production of a variety of innovations.

While DEK International already has the gaming knowledge and accessibility to feedback and purchasing decision makers in offline casinos, both companies stand to benefit from access to each of their real-world and digital assets and industry expertise.

Stephane Vachon, President of DEK International Inc. said he was extremely happy to enter into this agreement and believes it would open the door to significant growth for both parties, “This partnership will grant us the capacity to add a great, innovative product to our selection of gaming products to distribute. Our clients will certainly benefit from such an advanced and innovative unified gaming platform.”

Contributors interested in taking advantage of this partnership can participate in PBET’s Pre-sale ICO and benefit from a 45 % discount as early investors of proprietary tokens that will be put to use immediately as a central element of PBET’s unique and disruptive Omni-channel approach.

For more information or PR Enquiries contact.

PLC. Player Loyalty LTD. (PBET)
[email protected]

DEK International Inc.
[email protected]

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