Digital marketing instruments that were an easy way to promote an ICO became obsolete as potential investors were swarmed by advertisements of yet another project.
Shifting desires of crypto investors dictates its terms for startups running an ICO. Nowadays essential or even crucial part on any campaign is offline meetings with institutional investors, attending blockchain conferences and trying to associate the project with the names of a few select Bitcoin godfathers. Today clear majority of tokens are sold on Private Sale and Pre-Sale.
Some startups continue to spend enormous sums of money for ICO marketing campaign, regarding digital ads as the key success factor of the Token Sales and ignoring the fact, that the market has changed. However, it becomes obvious, to draw up the correct documentation and to select the right target audience of investors that is the main task of founding teams.
Marketing cost can be successfully reduced by improving project documentation. To increase the chances of fundraising, ALFA Rating provides full range of analytical services. Our company will help to identify shortcomings and gaps in tokenomics and financial plans and then to consider ways to addresses financial, legal or marketing issues. It is the best opportunity to note the weakness before the Crowd Sale. It benefits startups both for fundraising and for further project implementation.