On May 1, GuerrillaBuzz, a dedicated PR and growth marketing media for crypto projects, published the results of studying 1000 leading blockchain companies. We found the results quite illuminating.
The study included such crypto giants as bitcoin.org, ethereum.org, tether.to, bnbchain.org, www.centre.io, xrpl.org, cardano.org, dogecoin.com, solana.com, and many others. The research analysts came to following conclusions:
- In 2023, 35.8% of the analyzed projects did not post any articles on their blogs.
- Almost half of all projects published at least two articles.
- Most projects blog on Medium (84.8%).
- Just over 10% companies host a blog on their own domain.
- 4.7% of studied projects do not have a blog at all.
How crypto projects are promoted
Most blockchain startups focus on creating hype around their coins. However, investors soon lose interest in such projects, which affects the potential of a new company. GuerrillaBuzz believes that by publishing content regularly, a company can build trust in their project. Blogs have the following objectives:
- A blog is a platform to write about your company.
- It shows that the project’s founders care about their customers and are willing to provide them with the most interesting and useful information.
- It also shows that the company has allocated funds for marketing and is committed to the project.
Deloitte has studied open source blockchain projects and discovered that most such projects become abandoned or simply never reach a meaningful scale: only 8% of them are active, meaning that they have been updated at least once over the last 6 months. In particular, only 7% or projects created by individual users are active, while organizations have been more successful, with twice as many active projects — 15%.
How to identify whether a project is a scam
Joining the crypto industry requires financial investment, which is why it is now wonder that users are afraid of losing their money. However, there are several simple steps that can help you verify whether a certain platform can be trusted.
1. Check whether the project is active on social media
Check out the project’s social media accounts. Are they active? Do developers provide feedback? Comments on social media can tell you a lot about the project.
2. See whether there is sufficient information about the company and its technologies on its website
A website is a testimonial to the project’s reputation, its main opportunity to provide information to the users. There should be sufficient straightforward information on the website as to the platform’s use and principle of operation. The advantages of joining the project should not be vague: the users should have a clear understanding on which fees they would pay, and which perks they would be entitled to.
3. Look at the company’s marketing activity
Scam projects rarely invest in promoting since it is expensive and time-consuming. See whether a blog is filled with information, and posts are uploaded regularly. If a company has a Telegram channel, subscribe to it, and take your time to find out what is being published.
How Mixer.Money helps users with its blog
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