Although the internet has been praised for a host of benefits, at the same time it has been blamed for a myriad of problems – more so for the actions of large corporations that play a significant role in compromising the privacy of users everywhere.
In fact, an argument can be made that these corporate middlemen are the ones calling the shots in the digital asset space. They make decisions about how the market operates, whether one gets paid or not, and set the terms and amount to be paid, among many other aspects. Content creators, the individuals whose talent and ingenuity have been utilized to create a range of authentic and useful content, are the most exploited in this digital realm. These powerful intermediaries are in possession of all the keys and vigorously guard the doors. Almost all digital gateways are owned by big corporations, who have continued to capitalize on this content making billions of dollars, while the actual creators get peanuts.
Buyers and sellers must depend on these online marketplaces, suffering oppressive fees, intrusive privacy policies, and the inherent insecurity of centralized systems. The most valuable asset in the internet age is data, and unfortunately, these middlemen are the keepers of this data. Many of them maintain extensive databases full of user information that is sold to the highest bidder, without any recourse to the privacy or protection of the owners of that data.
Centralized systems are also extremely vulnerable to cyber incursions in the form of hacks and identity thefts. It is more than fair to say that the current framework as described above is full of glaring inefficiencies and manipulation. Meanwhile, digital marketplaces still make it difficult for people trying to sell and exchange their own content and services, by restricting how they do it and imposing excessive fees of up to 90% per sale.
AXEL proposes a robust solution that addresses all of these problems while providing real value for the actual participants of any transaction – both the buyer and the seller.
The AXEL Solution and Benefits
The proliferation of cryptocurrency has shown that blockchain technology can be used to effectively eliminate third parties such as banks and payment services companies like PayPal. Already used by millions of people, AXEL holds multiple patents on their technology solutions, allowing users to link all digital content across all of their devices through a user-friendly app that works in Windows, Mac, iOS, and Android – without having to use a third party.
It is on this basis that AXEL is creating a fresh content transaction paradigm – one that emphasizes protection of the ownership rights of content creators.
Since content creators have very few options to monetize their own content profitably, due to third-party platforms that impose stringent rules and excessive fees, they will be among the biggest winners on the AXEL Exchange. The AXEL Pay feature has already been enabling content creators to monetize their goods and services through direct interaction and without those extreme fees.
On the AXEL Exchange, content creators will keep 95% of their sale price, compared to 20% on Shutterstock, 15% on Getty Images and 70% on iTunes.
Given AXEL’s patented technology, users can easily click and exchange any type of files, whether it’s documents, music, videos, pictures or games – this is a truly unified marketplace for everything digital. In turn, buyers will have access to a large amount of content, thanks to the removal of any restrictive barriers to entry. Search engine capabilities will also help visitors find the content they are seeking even faster.
The AXEL blockchain will augment this Exchange and will utilize a dual public and private chain making it a truly secure and transparent, peer-to-peer environment. Separating private user chains from the public one will not only speed up transactions and allow for improved scalability, but also ensure proof of custody and boost confidence in the distributed ledger.
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