NewsBTC
No Result
View All Result
  • Cryptocurrency News
    • Bitcoin News (BTC)
    • Ethereum News (ETH)
    • Ripple News (XRP)
    • Shiba Inu News (SHIB)
    • Cardano News (ADA)
    • Dogecoin News (DOGE)
    • Solana News (SOL)
    • Litecoin News (LTC)
    • Avalanche News (AVAX)
    • Polygon News (MATIC)
  • Crypto Prices
    • Binance Coin (BNB) Price
    • Bitcoin (BTC) Price
    • Cardano (ADA) Price
    • Chainlink (LINK) Price
    • Dogecoin (DOGE) Price
    • Ethereum (ETH) Price
    • Litecoin (LTC) Price
    • Polkadot (DOT) Price
  • Crypto Resources & Directory
  • All Crypto
  • Play GamesTry
  • CasinosTry
Breaking News: Bitcoin Exchange Gemini Makes A Splash On Nasdaq Debut, Jumping Nearly 50%
  • Cryptocurrency News
    • Bitcoin News (BTC)
    • Ethereum News (ETH)
    • Ripple News (XRP)
    • Shiba Inu News (SHIB)
    • Cardano News (ADA)
    • Dogecoin News (DOGE)
    • Solana News (SOL)
    • Litecoin News (LTC)
    • Avalanche News (AVAX)
    • Polygon News (MATIC)
  • Crypto Prices
    • Binance Coin (BNB) Price
    • Bitcoin (BTC) Price
    • Cardano (ADA) Price
    • Chainlink (LINK) Price
    • Dogecoin (DOGE) Price
    • Ethereum (ETH) Price
    • Litecoin (LTC) Price
    • Polkadot (DOT) Price
  • Crypto Resources & Directory
  • All Crypto
  • Play GamesTry
  • CasinosTry
Bitcoin News
No Result
View All Result
Breaking News: Bitcoin Exchange Gemini Makes A Splash On Nasdaq Debut, Jumping Nearly 50%

NASDAQ Helps NYIAX Blockchain Create an Advertising Exchange

Gautham
Gautham
4 years ago
2 mins read
advert

Reason to trust

Strict editorial policy that focuses on accuracy, relevance, and impartiality
Created by industry experts and meticulously reviewed
The highest standards in reporting and publishing
How Our News is Made

Strict editorial policy that focuses on accuracy, relevance, and impartiality

Ad discliamer

Morbi pretium leo et nisl aliquam mollis. Quisque arcu lorem, ultricies quis pellentesque nec, ullamcorper eu odio.

Bitcoin’s underlying blockchain technology has created a new milestone. The digital currency technology is now being used to power an advertising contracts trading exchange. The New York Interactive Advertising Exchange (NYIAX), set for launch during the last quarter of 2017 is working with NASDAQ to create the blockchain enabled trading platform.

Advertising is one of the most lucrative industry segments out there. The increasing competition in the commercial sector has got businesses trying to woo customers with advertisements and promotions. The NYIAX provides a platform for the players in media industry including publishers, advertisers and media buyers where they can buy and sell future advertising inventory.

As advertisers and businesses trade future contracts and agreements, the use of distributed ledger and smart contracts offer an ideal way to not only maintain a record of the transactions but also to ensure transparency. The involvement of NASDAQ — an established stock exchange operator with some experience in blockchain implementation adds more weightage to the NYIAX project.

According to reports, the interactive advertising exchange is currently in the process of onboarding clients for its pilot program, which is expected to finish by the end of September. The report also states that the initial focus of NYIAX will be confined to the companies in the advertising market, especially digital advertising. Once the exchange gains enough traction, it intends to loop in financial institutions as well.

The CEO of NYIAX, Lou Severine was quoted in the news article saying,

“Once the exchange achieves critical mass within digital, we will begin supporting TV, print, radio and out-of-home markets.”

A proper execution of interactive advertising exchange will turn advertising contracts into the next financial assets. The use of blockchain based smart contracts in creating and trading these agreements will automate the whole process.

In the coming months, the cryptocurrency technology is expected to find uses for itself in a variety of applications, some of which are new and innovative.

Ref: Reuters | Image: NewsBTC
Tweet123Share196ShareSend
Gautham
Gautham

Gautham

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Disclaimer: The information found on NewsBTC is for educational purposes only. It does not represent the opinions of NewsBTC on whether to buy, sell or hold any investments and naturally investing carries risks. You are advised to conduct your own research before making any investment decisions. Use information provided on this website entirely at your own risk.

Related News

Ethereum Foundation’s PSE Rebrands & Emphasizes End-to-End Privacy – Best Wallet Enhances Crypto User Control

Ethereum Foundation’s PSE Rebrands & Emphasizes End-to-End Privacy – Best Wallet Enhances Crypto User Control

The Ethereum Foundation’s Privacy and Scaling Explorations team has rebranded as Privacy Stewards of Ethereum (PSE). Such a name change...

Aaron Walker 52 minutes ago
Bitcoin weekend takeaways as Bitcoin Hyper might be best altcoin

The Latest Developments That Could Turn Bitcoin Bullish and Fuel Bitcoin Hyper’s $16M Presale

Bitcoin distribution via miners takes a step back, Japan lowers Bitcoin taxes, Cameron Winklevoss believes in a 10x Bitcoin, while...

Aaron Walker 3 hours ago
WLFI augimas ir Snorter Bot Token artėja prie $4 mln.

WLFI augimas ir Snorter Bot Token artėja prie $4 mln.

Kriptovaliutų rinka ir toliau demonstruoja stiprumą, o tokie projektai kaip World Liberty Financial (WLFI) ir Snorter Bot Token išsiskiria savo...

Tomas Jankūnas 3 hours ago
Load More

Reason to trust

Strict editorial policy that focuses on accuracy, relevance, and impartiality
Created by industry experts and meticulously reviewed
The highest standards in reporting and publishing
How Our News is Made

Strict editorial policy that focuses on accuracy, relevance, and impartiality

Ad discliamer

Morbi pretium leo et nisl aliquam mollis. Quisque arcu lorem, ultricies quis pellentesque nec, ullamcorper eu odio.

Related News

DeFi is de belangrijkste trend in crypto in 2025 - wordt Pendle het epicentrum?

DeFi is de belangrijkste trend in crypto in 2025 – wordt Pendle het epicentrum?

Lars Diederiksen 15 minutes ago

Noile tendințe din piața crypto: Unde se îndreaptă investitorii acum?

antonio 1 hour ago
Dogecoin

Dogecoin Pulls Back But Ichimoku Alignment Signals Strength; See Why

Godspower Owie 1 hour ago

Premium Sponsors

Press Releases

  • ドージコイン 今後の展望:DOJE ETF始動とCleanCoreのトレジャリー戦略

    ドージコイン 今後の展望:DOJE...

    1 hour ago
  • リップル 今後の価格予測:XRPが3.15ドルを突破し、3.66ドル再テストへ

    リップル...

    1 hour ago
  • 7 алтернативни криптовалути с очакван ръст през октомври

    7 алтернативни криптовалути с...

    2 hours ago
  • 仮想通貨プレセールで急成長中の新プロジェクト、初のMine-to-Earnモデルで話題に

    ...

    2 hours ago
  • Najbolji altcoini za kupnju prije odluke FED-a o kamatnim...

    2 hours ago

Newsletter

About Us

NewsBTC is a cryptocurrency news service that covers bitcoin news today, technical analysis & forecasts for bitcoin price and other altcoins. Here at NewsBTC, we are dedicated to enlightening everyone about bitcoin and other cryptocurrencies.

We cover BTC news related to bitcoin exchanges, bitcoin mining and price forecasts for various cryptocurrencies.

Disclaimer: The information found on NewsBTC is for educational purposes only. It does not represent the opinions of NewsBTC on whether to buy, sell or hold any investments and naturally investing carries risks. You are advised to conduct your own research before making any investment decisions. Use information provided on this website entirely at your own risk.

Company

  • About Us
  • Advertising
  • Contact Us
  • Privacy Center

Social

© 2025 NewsBTC. All Rights Reserved.

  • Cryptocurrency News
    • Bitcoin News (BTC)
    • Ethereum News (ETH)
    • Ripple News (XRP)
    • Shiba Inu News (SHIB)
    • Cardano News (ADA)
    • Dogecoin News (DOGE)
    • Solana News (SOL)
    • Litecoin News (LTC)
    • Avalanche News (AVAX)
    • Polygon News (MATIC)
  • Crypto Prices
    • Binance Coin (BNB) Price
    • Bitcoin (BTC) Price
    • Cardano (ADA) Price
    • Chainlink (LINK) Price
    • Dogecoin (DOGE) Price
    • Ethereum (ETH) Price
    • Litecoin (LTC) Price
    • Polkadot (DOT) Price
  • Crypto Resources & Directory
  • All Crypto
  • Play Games
  • Casinos
Advertise

© 2025 NewsBTC. All Rights Reserved.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy Center or Cookie Policy.