• Advertise
  • Submit a Press Release
NewsBTC
Bitcoin & cryptocurrency news today, price & technical analysis
Price & Market
Cap Data from
Nomics Logo
  • News
    • Bitcoin
    • Ethereum
    • Ripple
    • Cardano
    • Tezos
    • EOS
    • Chainlink
    • Sponsored
    • Press Releases
  • Analysis
    • Bitcoin (BTC)
    • Ethereum (ETH)
    • Cardano (ADA)
    • Chainlink (LINK)
    • Litecoin (LTC)
    • Tezos (XTZ)
    • Zcash (ZEC)
    • EOS
    • YearnFinance (YFI)
  • Education
    • Accepting Bitcoin payments
    • Using Bitcoin
    • What is Bitcoin Mining
    • How to Trade Bitcoin
    • How to Buy Bitcoin
    • Digital Currency Exchange
    • Proof of Existence
    • Is Bitcoin legal?
    • Bitcoin Books
  • Trading Course
  • Directory
    • Crypto Businesses
    • Bitcoin Brokers
    • Casinos
    • Sportsbooks
  • TradeeToro
  • Buy SilverTry
No Result
View All Result
  • News
    • Bitcoin
    • Ethereum
    • Ripple
    • Cardano
    • Tezos
    • EOS
    • Chainlink
    • Sponsored
    • Press Releases
  • Analysis
    • Bitcoin (BTC)
    • Ethereum (ETH)
    • Cardano (ADA)
    • Chainlink (LINK)
    • Litecoin (LTC)
    • Tezos (XTZ)
    • Zcash (ZEC)
    • EOS
    • YearnFinance (YFI)
  • Education
    • Accepting Bitcoin payments
    • Using Bitcoin
    • What is Bitcoin Mining
    • How to Trade Bitcoin
    • How to Buy Bitcoin
    • Digital Currency Exchange
    • Proof of Existence
    • Is Bitcoin legal?
    • Bitcoin Books
  • Trading Course
  • Directory
    • Crypto Businesses
    • Bitcoin Brokers
    • Casinos
    • Sportsbooks
  • TradeeToro
  • Buy SilverTry
No Result
View All Result
NewsBTC
No Result
View All Result
Price & Market
Cap Data from
Nomics Logo
Home Sponsored

Can Blockchain Clean up the Messy Online Advertising Space?

Guest Author by Guest Author
3 years ago
in Sponsored
Reading Time: 2min read
Advertisement

The online sphere has certainly brought a lot of value to people and changed the world for the better, but from a critical standpoint, the way we communicate, advertise, and consume online still has a long way to go. Fraud is rampant, spam is a fact of life, and advertisers find it hard to genuinely communicate with prospective customers.

A great many commentators have looked at how blockchain might be able to solve this. The transparent yet immutable and secure nature of blockchain technology is a spammer’s or fraudster’s worst nightmare. One such example of a company using blockchain to address this is NOIZ, which is developing an ad network that leverages AI and blockchain technology to, in theory, improve the experience for all involved.

“NOIZ is solving these problems by combining an Artificial Intelligence (AI) system with blockchain technology to create a hybrid Proof of Engagement concept to fight ad fraud while forming a consensus-based ecosystem that makes advertisers and publishers accountable for their actions and business practices. The result is a completely new digital ad exchange platform that will revamp the entire advertising ecosystem.”

5 BTC + 300 Free Spins for new players & 15 BTC + 35.000 Free Spins every month, only at mBitcasino. Play Now!

And given the difficulties faced by Facebook among others in recent months, with declining revenue and public criticism for their role in ethically questionable practices regarding consumer data, the issues NOIZ is trying to address are certainly hot-button topics now and in the coming years; “It is the belief of NOIZ that a decentralized ad server, which allows the community to be the driving force behind the advertising ecosystem, will be the only way to build a robust advertising model for true engagement now and in the long-term.”

Rapid prototyping

There are several, relatively novel components of the NOIZ platform. AI has a big role: “The NOIZ cognitive ad uses 3 forms of AI for two objectives. The first objective is to increase consumer engagement. The second objective is to filter out fraudulent, spam data. As a result, advertisers will receive a much higher ROI.” This part of the prototype is already live.

Furthermore, dashboarding is extensively used in the platform to bolster the overall UX: “NOIZ will have 3 unique dashboards. One will be specific to advertisers; the second to publishers and the third to social impact organizations. Consumers, advertisers, publishers and social impact organizations will all use the NOIZ wallet to keep track of, use and exchange their NOIZ tokens.”

This is all based on a testnet “that merges Ethereum Blockchain (to support P2P Ad contracts) and HyperLedger, that would record intent transactions over blockchain.”

Long-term future

Whether or not NOIZ can crack the incentive alignment equation well enough to ensure users, publishers, and advertisers are all happy with the system remains to be seen, but they are separating themselves from many other blockchain projects by having an ethical intrinsic motivation for success as well as an actual working product. This should go some way to convincing investors of their potential. The NOIZ token sale starts early August.

TweetShare
Nexo Logo
BitStarz Player Lands $2,459,124 Record Win! Could you be next big winner? Win up to $1,000,000 in One Spin at CryptoSlots
Guest Author

Guest Author

Related Posts

Xminer

Is There a More Simple Way to Cloud Mine Cryptocurrencies Than Xminer Mining?

3 days ago
trustswap

TrustSwap Growing to Become One of the Richest and Most Diverse Ecosystems in DeFi

6 days ago
RJVX12

A 15 y.o. boy Earns 0.5 BTC in One Day!

1 week ago
Today 11:40 am EST: First Bitcoin Elite NFT Art Drop

Today 11:40 am EST: First Bitcoin Elite NFT Art Drop

1 week ago
privacy coin

An Overview About Privacy Coins in 2021: What’s Ahead?

2 weeks ago
bitcoin wallet

The Best Bitcoin Wallets of 2021: A Comprehensive Review

2 weeks ago

Premium Partners

Top Brokers

eToro

eToro

Review · Visit
Evolve Markets

Evolve Markets

Review · Visit
ArbiSmart

ArbiSmart

Review · Visit
PrimeXBT

PrimeXBT

Review · Visit
Moneta Markets

Moneta Markets

Review · Visit

Top Casinos

BitStarz

BitStarz

Review · Visit
mBit

mBit

Review · Visit
CryptoGames

CryptoGames

Review · Visit
Bonusfinder DE

Bonusfinder DE

Review · Visit
Bspin

Bspin

Review · Visit
Wolf Bet

Wolf Bet

Review · Visit

Top Sportsbooks

1xBit

1xBit

Review · Visit

Press Releases

ECOMI to List OMI Tokens with BitMax

March 3, 2021

eToro and DS TECHEETAH Change Face of Sponsorship With Unique Profit Only Deal

March 2, 2021

Easyfi Network introduces Staked Derivative Assets Money Markets on Layer 2 DeFi

March 1, 2021

Newsletter Signup


ABOUT US

NewsBTC is a cryptocurrency news service that covers bitcoin news today, technical analysis & forecasts for bitcoin price and other altcoins. Here at NewsBTC, we are dedicated to enlightening everyone about bitcoin and other cryptocurrencies.

We cover BTC news related to bitcoin exchanges, bitcoin mining and price forecasts for various cryptocurrencies.

COMPANY

  • Advertising
  • Comments Policy
  • Privacy Center
  • Sitemap
  • About Us
  • Contact

Technical Analysis

  • Bitcoin (BTC)
  • Ethereum (ETH)
  • Ripple (XRP)
  • Chainlink (LINK)
  • Cardano (ADA)
  • Tezos (XTZ)

LINKS

Auto Trading Software ▸

Cryptocurrency news

  • Bitcoin
  • Ethereum
  • Ripple
  • Chainlink
  • Cardano
  • EOS
  • Tezos

© 2020 NewsBTC. All Rights Reserved.

  • News
    • Bitcoin
    • Ethereum
    • Ripple
    • Cardano
    • Tezos
    • EOS
    • Chainlink
    • Sponsored
    • Press Releases
  • Analysis
    • Bitcoin (BTC)
    • Ethereum (ETH)
    • Cardano (ADA)
    • Chainlink (LINK)
    • Litecoin (LTC)
    • Tezos (XTZ)
    • Zcash (ZEC)
    • EOS
    • YearnFinance (YFI)
  • Education
    • Accepting Bitcoin payments
    • Using Bitcoin
    • What is Bitcoin Mining
    • How to Trade Bitcoin
    • How to Buy Bitcoin
    • Digital Currency Exchange
    • Proof of Existence
    • Is Bitcoin legal?
    • Bitcoin Books
  • Trading Course
  • Directory
    • Crypto Businesses
    • Bitcoin Brokers
    • Casinos
    • Sportsbooks
  • Trade
  • Buy Silver

© 2020 NewsBTC. All Rights Reserved.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy Center or Cookie Policy.