Search Engine Marketing Data Reveals Highest Retail Interest In Bitcoin Ever

Tony "The Bull" Severino

Last Updated: June 11, 2024 2:08 pm

3 mins read

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Bitcoin is nearly at $20,000 once again and to the surprise of the crypto community, Google Trends search data now still doesn’t anywhere nearly compare to the search interest back then. However, digging deeper into search engine volume using a plethora of search engine marketing tools, there’s a very different “story” to be told.

Here are the reasons why search volume and related terms suggest that there is far more interest now in Bitcoin than there was at the height of the crypto bubble.

Bitcoin Blows Up But Fails To Boost Google Trends Search Interest

The latest price action is giving crypto investors a flashback of what it was like the last time Bitcoin was trading at these prices.

It was also around Thanksgiving 2017, and the first-ever cryptocurrency had just surpassed $10,000 for the first time, piquing the curiosity of average Joes who were left wondering what the heck a Bitcoin even was.

To find out, before clicking that buy button on their Coinbase app, they turned on Google to take in all the info they could find.

Bitcoin took off on Google Trends as sharply as its parabolic price pattern, and just as fast, crashed back down to previous lows. And as the Google Trends chart below shows, superimposed over the current BTCUSD price chart, interest just still hasn’t returned. Or has it?

Google Trends data layer behind a Bitcoin price chart | Source: BTCUSD on TradingView.com

SEMRush SEO Tools Tell A Different Story, According To eToro Exec

Marketing is a broad term used to define various strategies for driving sales, visibility, traffic, or conversions of any kind. Without marketing, it is challenging to let the world know something exists.

That’s part of what makes Bitcoin so magical. It has corporate backing, and no marketing department to help spread the word – yet its users are more than happy to handle that for the cryptocurrency.

The tools such marketing departments use to drive traffic and conversions on the web include cost-per-click search engine marketing or focus on search engine optimization. SEO is essentially the practice of trying to get picked up on Google organically, while SEM is when marketing departments pay for the reach instead.

These marketers use these tools to specifically target certain subsets of users or behaviors – “cryptocurrency users”, for example.

According to eToro marketing exec Brad Michelson explains that SEMRush – one of the analytical services markets rely on for search engine dominance – paints a lot more bullish of a picture about Bitcoin than Google does.

He claims the total monthly global volume of related Bitcoin search terms, is more than three times as much as the December 2017 figure. The volume is spread across a variety of terms, which could suggest that there’s no need to search just Bitcoin now, and people are instead digging deeper into it.

The more websites that relate to a keyword, the higher the SERP (Search Engine Results Pages) will be for those keywords. It's basically the number of search results that Google shows for a search term.

They also include the the "featured" results, like the screenshot below.
/6 pic.twitter.com/abTuP4gotJ

— Brad Michelson (@BradMichelson) November 19, 2020

Terms more common now include the root Bitcoin keyword plus other terms like “mining,” “price,” and “news.” There are also nearly three times as many website pages indexed by search engines.

For whatever reason, Google Trends isn’t picking this up. But there’s also no denying that something is going on with Bitcoin that’s causing the sudden increase in price.

And if it isn’t the retail investors that drove up prices that last time around, then they’ll soon be here after Bitcoin sets a new all-time high – which at this point could be any day now.

Featured image from Deposit Photos, Chart from TradingView.com

Tony "The Bull" Severino

Tony "The Bull" Severino, CMT, is a distinguished figure in the cryptocurrency analysis sector, renowned for his in-depth technical expertise and innovative approach to market trends. As the Head of Research at NewsBTC, Tony leads a team dedicated to providing cutting-edge insights and forecasts, helping both novice and experienced traders navigate the complexities of the crypto market.
A seasoned Chartered Market Technician, Tony's prowess in identifying and capitalizing on market patterns is unmatched. His academic and professional journey in market analysis has firmly established him as a leading authority in technical trading strategies. Tony’s approach is heavily influenced by the principles of Elliott Wave Theory, a method known for its rigorous assessment of investor psychology and price movements.

Beyond his role at NewsBTC, Tony is the visionary founder of CoinChartist.io, an educational platform aimed at demystifying the nuances of cryptocurrency trading. CoinChartist.io serves as a valuable resource for traders seeking to enhance their technical analysis skills. The platform offers a range of learning tools and resources designed to empower traders with the knowledge to make informed trading decisions.

In addition to his educational initiatives, Tony is a prolific author and a dominant voice in the crypto community. He writes the CoinChartist VIP newsletter, a weekly dispatch that has become a staple among crypto enthusiasts, revered for its insightful analysis and actionable trading advice. This newsletter has consistently ranked as a best-seller on SubStack, boasting thousands of subscribers who rely on Tony’s expertise to guide their trading strategies.

Tony is also celebrated for his literary contributions to the field. He is the author of the highest-rated Crypto Trading Journal on Amazon.com, a testament to his ability to communicate complex trading concepts in an accessible manner. This journal is widely regarded as an essential tool for traders aiming to track their progress and refine their strategies.

Before his ascent in the financial analysis world, Tony honed his skills in journalism. His background in this field has endowed him with a unique ability to present intricate market dynamics in a clear and compelling manner, making his insights highly sought after by a broad audience that ranges from casual readers to professional traders.
His professional affiliations underscore his commitment to excellence and continuous learning. As a partner of Elliott Wave International and TradingView, Tony collaborates with other leading experts to enhance his knowledge and skills. His active membership in the CMT Association further aligns him with the highest standards of industry practices and ethics.

Tony’s nickname, "The Bull," aptly reflects his aggressive and optimistic outlook on the cryptocurrency markets. His forecasts often anticipate significant upturns, earning him a reputation for bullish predictions that have frequently led to lucrative outcomes for those who follow his advice.

In summary, Tony "The Bull" Severino, CMT, is more than just a technical analyst; he is a mentor, educator, and innovator whose influence in the cryptocurrency space continues to grow. His dedication to advancing the understanding of market forces and his commitment to providing high-quality, reliable analysis make him a pivotal figure in the world of cryptocurrency trading.

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